Director of Marketing

Vital.io is looking for a creative, data-driven, and collaborative Director of Marketing to lead demand generation, elevate our brand presence, and support revenue growth. You’ll focus on top-of-funnel marketing strategy and execution, working cross-functionally with Sales, Product, and Customer Success to develop high-impact campaigns that bring Vital to the forefront of healthcare innovation.

This is a strategic, full-stack marketing role for someone who thrives in a fast-paced startup environment. You’ll manage content, campaigns, and lead gen initiatives while contributing to broader go-to-market planning and team development.

Key Responsibilities

• Develop and execute Vital’s marketing strategy with a focus on demand generation and brand awareness
• Own and optimize top-of-funnel lead generation programs across channels
• Partner with cross-functional teams to align on go-to-market (GTM) goals and drive consistent messaging
• Manage and evolve Vital’s brand and content strategy to support awareness, education, and conversion
• Design and run integrated campaigns that contribute directly to pipeline growth and revenue
• Monitor marketing KPIs, analyze performance, and make data-informed decisions
• Support execution of marketing operations, including automation, reporting, and funnel management
• Collaborate on creative experimentation across channels (email, paid, content, social, etc.)
• Lead and mentor junior team members, external vendors, or contractors as needed
• Ensure brand consistency across all customer touchpoints and marketing experiences

Qualifications & Experience

• 5+ years of B2B marketing experience, ideally within healthcare tech or SaaS
• Proven experience in demand generation, with a track record of driving qualified leads and measurable pipeline impact
• Strong understanding of the marketing funnel, buyer journey, and PLG (product-led growth) principles
• Experience running multi-channel marketing campaigns using both inbound and outbound strategies
• Proficiency with Martech tools such as Salesforce, marketing automation platforms (e.g., ActiveCampaign, HubSpot), Google Analytics/Search Console, social and ad platforms, and content management systems
• Comfortable working in a startup or lean environment; self-starter who thrives in ambiguity
• Strong writing and storytelling abilities, with an eye for brand voice and customer-centric messaging
• Highly analytical and results-oriented, with the ability to interpret data and optimize accordingly
• Ability to work cross-functionally and influence without authority
• Bachelor's degree or equivalent experience preferred

If you’re ready to join a fast-paced, team-oriented environment and make a difference in patient care, we’d love to hear from you. Apply now to be part of the future of health care technology at Vital.

Vital was founded with the goal of providing modern healthcare software to providers and patients everywhere, regardless of identity or circumstances. We’re striving to build a diverse and inclusive team who are equally as passionate about our mission as we are - that being said, if you are excited about improving healthcare and patient experiences, but don’t think you tick every box in our job ad, please still consider applying - we’d love to hear from you.

Vital is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, or any other legally protected characteristics.