Director of Marketing

*This role will be a Hybrid (onsite/offsite) role working out of our Denver, CO, Austin, TX, St. Louis, MO, Chicago, IL, or Milwaukee, WI location*

If you are currently employed at Vivent Health, please log into UKG and submit your application through the My Company/View Opportunities page.

Get ready for something amazing! Imagine this: generous paid time off, including 12 paid holidays. And that’s just the start of the incredible perks you’ll enjoy at Vivent Health. There is 401k with 100% employer match up to 5%, 12 weeks of fully paid parental leave, employer subsidized medical, dental, vision benefits, and gender-affirming care benefits. And that's not even scratching the surface. Our complete package also includes employer paid short and long-term disability, tuition reimbursement, certification, and licensure assistance, and so much more. We also offer benefits for part-time roles! 

But here's the real deal. Your journey with Vivent Health isn't just a job. It's a chance to join an organization dedicated to fostering a workforce that reflects diverse backgrounds, perspectives, and experiences.  This makes you a part of something bigger and enables you to have a meaningful impact in our communities and the lives of the amazing patients we serve. 

Here are a few highlights of what working at Vivent Health may offer you: 

• Equity Practices: Fair treatment, access, and opportunities for all employees, creating an environment where everyone feels valued, respected, and empowered to contribute.
• Professional Growth: Opportunities for professional development and advancement, along with training programs and events that promote cultural competence, unconscious bias training, and awareness.
• Collaboration on an inter-disciplinary team: Within our integrated HIV care and prevention model, we employ a high level of collaboration across disciplines. That means that, in your role, you will have the opportunity to be exposed to whole person-care across medical, behavioral health, pharmaceutical, research, and more!
• Delivery of quality patient care: Our integrated HIV care and prevention model is proven to help patients achieve positive health outcomes.

YOUR CONTRIBUTION:

Deliver Excellence. Oversee with Integrity. Drive Progress. Exceed Expectations.

Vivent Health is seeking an innovative and results-oriented Director of Marketing to lead the strategy, execution, and performance of integrated marketing and communications initiatives that advance our mission, strengthen our brand, and drive engagement across key audiences. Reporting to the Vice President of Strategic Communications, the Director of Marketing will lead initiatives aimed at increasing awareness of Vivent Health's services and expertise, driving patient growth, philanthropy, advocacy, and community impact.

The ideal candidate is a dynamic and mission-driven marketing leader who combines strategic vision with operational excellence. They are equally comfortable developing long-term brand strategy and rolling up their sleeves to execute campaigns, analyze performance data, and solve challenges in real time. They bring a passion for healthcare equity, community impact, and storytelling, along with the leadership skills necessary to inspire teams, influence stakeholders, and advance Vivent Health's mission through meaningful and measurable marketing efforts. Success in this role requires collaborative leadership, with the ability to build alignment, foster strong cross-functional partnerships, and navigate a dynamic and growing organization serving communities across six states.

OUR EXPECTATIONS:

Winning skills and behaviors for success.

Essential Job Duties

Vision, Planning & Organizational Impact 

•  Work with Vice President of Strategic Communications, External Affairs, and Vivent Health leadership to develop and lead execution of comprehensive marketing and communications strategies aligned with Vivent Health's mission, strategic priorities, growth objectives, and market opportunities. 
•  Identify emerging opportunities, risks, and competitive trends to inform organizational decision-making and strengthen market position.  
• Collaborate with cross-department teams to identify opportunities for growth and increased impact.
•  Ensure marketing initiatives, budgets, timelines, and resource allocation align with organizational goals and priorities.  

Brand, Communications & Engagement

• Serve as steward of the Vivent Health brand, ensuring consistent messaging and visual identity across all channels.
• Lead integrated campaigns spanning digital, social, email, advertising, public relations, website, and print communications.
• Develop compelling content and storytelling strategies that elevate awareness, engagement, and organizational impact.
• Support donor engagement and fundraising efforts through strategic communications and campaign development.

Project & Performance Management

• Oversee the planning and execution of marketing initiatives, ensuring projects are delivered on time, within budget, and aligned with organizational goals.
• Manage project workflows, priorities, external partners, and cross-functional collaboration to ensure successful outcomes.
• Establish performance metrics and reporting frameworks to evaluate effectiveness, optimize campaigns, and demonstrate impact.
• Utilize market research, audience insights, and analytics to inform decision-making and continuous improvement.

Team Leadership

• Oversee operations, budgeting, and resource planning for the Marketing & Communications Department.
• Establish clear goals, accountability, and performance expectations while fostering professional growth and development.
• Build strong relationships across departments to enhance alignment, collaboration, and organizational effectiveness.
• Miscellaneous
• This job description is not all-inclusive and outlines the main responsibilities and requirements of the role. Employees may be asked to perform additional job-related tasks as needed.

LEADERSHIP:

Leadership is the ability to inspire, influence, and guide others towards achieving a common and/or strategic goal or vision. It involves several key elements:

• Vision and Direction: A leader has a clear idea of where they want to go and communicates this vision effectively to others.
• Motivation: Leaders inspire and motivate their team members, encouraging them to give their best effort and stay committed to the goals.
• Decision Making: Effective leaders make informed decisions, often considering input from their team while taking responsibility for the final choices.
• Communication: Communication skills are crucial for leaders to articulate their vision, provide feedback, and foster collaboration among team members.
• Empathy and Emotional Intelligence: Leaders understand and relate to the emotions of others, building trust and creating a positive work environment.
• Accountability: Good leaders take responsibility for their actions and decisions, setting a standard of accountability for themselves and their team.
• Adaptability: In a dynamic environment, leaders must be flexible and adaptable, adjusting strategies and approaches as needed to achieve success.
• Collaboration: Leaders model collaboration, engage teams and drive partnerships across departments to transfer knowledge, enhance decision-making and improve results.

NOTE: Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

KNOWLEDGE REQUIRED:

Required and preferred knowledge and experiences to succeed. 

• Education
  • Bachelor's degree in Marketing, Communications, Public Health, Healthcare Administration, Business Administration, or a related field required.
• Work Experience
  • Minimum of 8 years of progressive marketing and communications leadership experience, preferably within healthcare, public health, nonprofit, or mission-driven organizations.
  • Minimum of 2+ years of experience leading and developing people; fostering a collaborative, mission driven team environment that supports high quality care and community impact.
  • Proven track record of managing complex marketing budgets, including forecasting, allocation, and ROI analysis, while leading the planning and execution of large-scale, multi-channel marketing initiatives that drive brand awareness, customer engagement, and measurable business results.
  • Experience in media relations, public relations, reputation management, and crisis communications preferred.
• Soft Skills:
  • Exceptional strategic thinking, communication, storytelling, and content development skills.
  • Demonstrated project management excellence.
  • Strong expertise in brand management, integrated marketing, audience engagement, and demand generation.
  • Demonstrated ability to leverage analytics, market research, and audience insights to inform strategy, optimize performance, and measure results.
  • Proven project management, organizational, and budget management skills. with the ability to successfully manage multiple priorities in a fast-paced environment.
  • Ability to build consensus, influence stakeholders, and collaborate effectively across diverse teams.
  • Excellent leadership, coaching, and talent development skills.
  • Demonstrated ability to balance leadership with hands-on execution in a fast-paced environment.
  • Additional Preferred Qualifications:
  • Master's degree or MBA preferred.
  • HIV experience in a not-for-profit environment.

STATEMENT OF INCLUSION:

Vivent Health is an equal opportunity employer and will recruit, hire, promote, and transfer qualified persons into all job classifications regardless of race, gender, religion, skin color, national origin or ancestry, physical disability (including pregnancy), mental disability, age, gender identity, sexual orientation, legally protected medical condition, family care status, marital status, veteran status, genetic characteristics, or any other characteristic protected by federal or state law. Vivent Health complies with other expanded protected classifications that specific county or municipal regulations may mandate.

Vivent Health is deeply committed to fostering respect, dignity, and understanding for all individuals affected by HIV, regardless of race, ethnicity, sexual orientation, gender identity, socioeconomic status, or any other characteristic. We are dedicated to cultivating a supportive and inclusive environment that champions advocacy, education, and compassionate care for everyone in our diverse community.

Going beyond the law’s requirements, Vivent Health places great importance on fostering a culture that celebrates diversity, equity, inclusion, and belonging. We actively seek qualified candidates from different racial, cultural, and economic backgrounds, as we believe that differing perspectives and experiences make us stronger as an organization. Vivent Health encourages all interested persons to apply for this position, and we look forward to learning more about your unique background and qualifications.

As a recipient of federal funding, Vivent Health will not hire nor enter a contractual relationship with any party debarred, suspended, or excluded from federal assistance programs.

Pay Rate

$115,000/annually - $125,000/annually (Depending on Experience)

The final salary will be determined based on factors such as market data, internal equity, candidate experience and qualifications. Please note that it is uncommon for an individual to be hired at or near the top of the range.

Public Student Loan Forgiveness 

Employment at our organization may qualify you for federal student loan forgiveness programs. We do not directly pay for – nor forgive – federal student loans; however, our status as a not-for-profit organization under Section 501 (c) (3), makes us an eligible employer. There may be other determining factors for one to qualify. 

Please follow this URL to review one such program and their requirements: 

https://studentaid.gov/manage-loans/forgiveness-cancellation/public-service