Director, Product Marketing - Competitive & Market Intelligence

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our Opportunity

The Director, Product Marketing is responsible for our competitive intelligence and executive thought leadership strategy. At Automation Anywhere— the leader in Agentic Process Automation (APA) — you’ll support our sellers with competitive intelligence, analysis and positioning of our platform in a fast-paced, agentic process automation market. You’ll also act as an expert in market trends, problems, and use cases that resonate with C-level buyers and decision makers by delivering executive messaging, content and speaking engagements. You’ll partner closely with Product, Engineering, Sales and Marketing teams to continually refine our GTM strategy, differentiation and value proposition backed by customer proof points and business outcomes.

Who you’ll report to:

This role reports to the VP, Product Marketing

Location: 

San Jose, CA preferred, with regular onsite workdays from our corporate office.  Other locations may be considered.

You will make an impact by being responsible for:

• Competitive intelligence: Analyze competitive offerings and arm our sellers with effective enablement materials, battlecards and objection handling to set them up for success.
• Win/loss analysis: Implement a scalable win/loss analysis program and platform (e.g. Clozd) to guide our executive and product teams with actionable insights to improve our win rates.
• Sales enablement: Create and maintain sales collateral, pitch decks and training materials to support sales plays, pipeline growth and customer expansion.
• Messaging & positioning: Develop clear, differentiated messaging that communicates the value of our products to key personas and verticals.
• Content development: Collaborate with content and demand generation teams to deliver thought leadership for C-level buyers and executive decision makers.
• Cross-Functional Leadership: Partner with Product Management to influence roadmap decisions and ensure market needs are addressed
• Performance Tracking: Measure and report on the effectiveness of product marketing initiatives and continuously optimize for impact

You’ll be a great fit if you have:

• 8+ years of experience in B2B product or competitive marketing, with at least 2+ years in a leadership role
• Proven success in fast-moving startup environments
• Strong understanding of automation, AI agents, or intelligent systems
• Exceptional storytelling and communication skills
• Experience marketing to enterprise buyers and technical audiences
• Ability to operate strategically while executing tactically
• Background in marketing AI-powered or workflow automation solutions
• Familiarity with PLG (Product-Led Growth) and sales-led motions
• Experience supporting vertical-specific GTM strategies

You excel in these key competencies:

• Strategic Storytelling & Influence – Able to craft compelling narratives and persuade stakeholders across Product, Sales, and Marketing
• Cross-Functional Collaboration – Build strong partnerships, navigates complexity, and brings teams into alignment around launches and GTM plans
• Adaptability in Fast-Paced Environments – Comfortable with ambiguity, shifting priorities, and rapid iteration typical of high-growth SaaS environments
• Leadership & Team Empowerment – Guides teams with clarity, provides direction without micromanaging, and inspires confidence during high-visibility initiatives
• Data-Informed Decision Making – Synthesizes insights from customer research, competitive analysis, and performance metrics to drive smart, informed actions

The base salary range for this position is $220,000 to $245,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for discretionary bonus payments, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere.  Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

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Benefits and perks you’ll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here