Director, Product Marketing - Business Suite

Company Description:

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning.

Veracross is five product brands in one global tech company

• Veracross SIS is a one-person, one-record school management platform
• Magnus Health provides cloud-based Student Health Record (SHR) solutions
• Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
• Epraise incentivizes student well-being and connects teachers, students, and families.
• Firefly provides an online learning space for students and teachers

About the Role :

We're seeking an experienced Director, Product Marketing to be the center of strategy for Veracross's Business Office suite, including our Fintech and Insurtech solutions. This role decides which campaigns we run, what our messaging is, and when we launch, then partners closely with our demand generation team to bring that strategy to life. 

In this position, you'll be the voice of the customer and the market, translating insight into positioning, launch plans, and enablement tools that drive adoption and growth. You'll work closely with Product, Sales, and Marketing, setting the direction they build around as Veracross brings its Business Office innovations to K–12 private schools across the globe. 

Own Go-to-Market & Campaign Strategy 

• Serve as the center of strategy for the Business Office suite: decide which campaigns get prioritized, what the core messaging is, and when they launch across the calendar.  

• Direct the global demand generation teams on turning that strategy into an integrated calendar, staying closely involved through execution to keep it on track. 

• Drive the GTM process for all major Business Office, Fintech, and Insurtech launches, from positioning through post-launch performance review. 

• Build and maintain GTM playbooks that keep Product, Sales, and Marketing aligned around a single narrative and set of priorities. 

Shape Product & Market Strategy 

• Become the internal expert on K–12 private school financial operations, including accounting, tuition, compliance, and risk. 

• Conduct competitive and market analysis across EdTech, Fintech, and Insurtech to identify differentiation opportunities. 

• Partner with Product Management to prioritize roadmap investments based on market demand and customer feedback. 

Own the Narrative: Messaging & Positioning 

• Define and evolve one core story for the Business Office suite — a single narrative that ties Fintech and Insurtech together for CFOs, business officers, and heads of school. 

• Ensure that story shows up consistently everywhere it needs to: campaigns, sales conversations, product launches, and executive communications. 

• Partner with content, design, and demand-gen teams to produce the collateral that brings the story to life — web copy, videos, case studies, and presentations. 

Enable Sales & Drive Demand 

• Create sales enablement resources: pitch decks, competitive briefs, battlecards, demo scripts, and FAQs. 

• Partner with marketing and revenue teams on the campaigns that build awareness and pipeline, staying closely involved in what gets prioritized and why. 

• Measure performance, analyze funnel impact, and iterate on messaging and campaign mix to improve conversion. 

Mentor Product Marketers Across the Team 

• Mentor other product marketing managers, including those outside your direct reporting line, on messaging, positioning, and campaign strategy work. 

• Set the standard for how product marketing shows up at Veracross, and help less experienced PMMs bring their own work up to that bar. 

• 8+ years of Product Marketing experience within EdTech, Fintech, SaaS, or related B2B technology, including ownership of go-to-market for a multi-product portfolio. 

• A track record of setting campaign strategy and messaging direction that other teams and functions build from. 

• Excellent communication skills, with the ability to translate complex products into clear, compelling stories for technical and non-technical audiences alike. 

• Experience working cross-functionally with Sales, Product, Customer Success, and Marketing, including aligning teams without formal authority over them. 

• Analytical, data-driven mindset with strong project management discipline and comfort operating with significant autonomy as an individual contributor. 

• A natural instinct to coach and develop other marketers, even without a formal reporting relationship. 

Preferred Qualifications 

• Experience in school financial systems, accounting, tuition management, insurance, or payments. 

• Familiarity with ERP, SIS, or CRM platforms. 

• Exposure to product-led growth (PLG) strategies and lifecycle marketing. 

• Strong understanding of K–12 education systems and private/independent school business operations. 

Why You'll Love Working at Veracross 

• Be part of a mission-driven company transforming K–12 education through technology. 

• Own the strategy and narrative for the future of Fintech and Insurtech at independent schools. 

• Collaborative culture that values creativity, curiosity, and meaningful impact. 

• Competitive salary, performance bonus, and full benefits package. 

• Flexible, remote-first work environment with opportunities for professional growth. 

• 3 weeks of vacation per year
• 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
• 56 Hours of paid sick leave annually
• Top tier benefits -
• Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
• Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $135k to $150k (annualized USD) in addition to potential bonus.

We value the power of an inclusive culture and a strong sense of belonging. Consideration and respect are the norm; and all team members are supported in reaching their full potential.