Director, product marketing

📐 About this role

WRITER is seeking a dynamic and experienced director of product marketing to assist in leading our product marketing initiatives. This strategic role involves driving the positioning, messaging, and overall go-to-market strategy for our products. The ideal candidate will have a proven track record in crafting compelling narratives around products and leading successful product launches.

🦸🏻‍♀️ Your responsibilities

• Develop and execute innovative marketing strategies to enhance product visibility and adoption

• Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies

• Collaborate with the product management team to align on product development and roadmap based on market and customer insights

• Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process

• Conduct market research to identify trends and customer needs to inform product strategies

• Analyze market data to develop marketing strategies, understand competitive landscape, and identify opportunities for growth

• Manage cross-functional implementation of product marketing plans, working closely with teams across the company, including sales, marketing, product development, and customer service

• Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement

• Foster a culture of success and ongoing business and goal achievement
  

⭐ Is this you?

• Bachelor’s degree in marketing, business administration, or related field; master’s degree preferred

• 8+ years of experience in product marketing or related field, with at least 5 years in a leadership role

• Proven experience in market analysis, marketing strategy, and product management

• Strong understanding of the product lifecycle and marketing strategies from concept to launch

• Excellent leadership and communication skills, with the ability to inspire and lead teams

• Strong analytical skills and data-driven thinking to inform product strategies and decisions

• Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing

• Creative thinker with a vision

• Attention to detail and the ability to manage multiple projects simultaneously

Preferred Qualifications:

• Experience in the technology or software industry

• Proven success in launching products and growing market share

• Familiarity with CRM and marketing automation tools

🍩 Benefits & perks (US Full-time employees)

• Generous PTO, plus company holidays

• Medical, dental, and vision coverage for you and your family

• Paid parental leave for all parents (12 weeks)

• Fertility and family planning support

• Early-detection cancer testing through Galleri

• Flexible spending account and dependent FSA options

• Health savings account for eligible plans with company contribution

• Annual work-life stipends for:

  • Home office setup, cell phone, internet

  • Wellness stipend for gym, massage/chiropractor, personal training, etc.

  • Learning and development stipend

• Company-wide off-sites and team off-sites

• Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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