Director, Product Marketing

ESSENTIAL RESPONSIBILITIES & DUTIES:

Set the strategic direction for all product positioning, messaging, and go-to-market programs
Own the master messaging architecture across all products, segments, and buyer personas
Lead product launch strategy and drive cross-functional GTM readiness end-to-end
Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
Collaborate with Product on roadmap input informed by market, customer, and competitive insights
Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

REQUIREMENTS:

Demonstrated ability to develop differentiated, creative positioning that breaks through category noise.
Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement, win/loss interviews, and ongoing market immersion, not just second hand data.
Track record of developing value propositions that are specific, differentiated, and defensible — not generic benefit statements. Must be able to articulate why a customer would choose Lone Wolf over any alternative, including doing nothing.
Writes and speaks in the language buyers actually use — not product language or internal jargon. Can demonstrate this through samples of positioning docs, web copy, sales narratives, or customer-facing content.
Deep competitive fluency in the technology space, real estate tech a plus.
Exceptional verbal communication and presentation skills — can distill complex strategy into a clear, compelling story for any audience, from an executive briefing to a sales kickoff to a customer advisory board

QUALIFICATIONS:

• EDUCATION: Bachelor’s Degree in Marketing or related field
• EXPERIENCE: 8+ years of marketing experience, including 5+ years in product marketing in a B2B SaaS environment. Prior people management experience required. Experience in real estate, proptech, or a vertically-focused SaaS company strongly preferred.