Director, Sales & Marketing

The Director of Sales plans and manages the overall sales and marketing of the hotel to achieve optimal occupancy and use, thereby maximizing revenue and meeting/exceeding hotel profit objectives.

Essential Functions:

• Effectively manage department staff; hire, train, empower, coach/counsel, resolve problems, and conduct performance reviews. 

• Develop and implement a sales and marketing plan for the hotel; develop relationships with corporate, business, travel industry, community organizations, professional associations, media, etc. to identify potential clients and increase market share; negotiate and book new and repeat business.  

• Prepare, analyze and review sales forecasts, statements and reports to ensure that sales and marketing efforts are being optimized; survey, review and analyze competition, market trends, as well as customer needs and comments to develop new plans and programs and determine the potency of current plans and programs; conduct internet prospecting. 

• Implement Company/Brand programs and manage the operations of the department in a manner consistent with the Company’s policies and procedures. 

• Develop, recommend, implement and manage the department’s annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy, and food & beverage opportunities to maximum revenue/profit results. 

• Train members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue. 

• Conduct property tours. 

• Participate on task forces and committees as required. 

• Participate in evening social events and community service events at the hotel.

• Other duties as assigned by management.

Supervisory Responsibility:

• Directly supervises the efforts and staff in the Sales Department of the hotel 

Job Specifications:

• Solid working knowledge of revenue management concepts and techniques; high level of proficiency with the property’s revenue management computer system. 

• Extensive knowledge of brand’s frequent guest program, brand and hotel web site and both local and national negotiated corporate accounts. 

• Knowledege of brand systems such as Salespro, Fosse, Marsha, OnQ, and Opra

• Excellent interpersonal, analytical, written and verbal communicating, and negotiation skills. 

• Ability to work independently, with minimum direction, as well as interface effectively with all levels of management and maintain effective communication with corporate management. 

• Intermediate proficiency with MS Office products, especially Excel, Word, Outlook. 

• Good management/supervisory skills. 

• Excellent command of the English language; second language proficiency desirable. 

• Excellent time management skills and ability to multi-task and prioritize work

• Exceptional problem solving skills

• Ability to maintain customer focus

• Excellent organizational  and planning skills

• Ability to work well in a team environment

• Ability to follow corporate standards and procedures 

Experience and Education:

• Undergraduate degree in business, hospitality, or related field or equivalent combination of education &experience. 

• 5+ years of work experience in hotel sales/marketing

• 3 years of work experience in a Sales management position

• 3 years of work experience with the brand

• Proven successful track record is a sales position.

• Must have a valid Driver License and own transportation. 

• Any additional training required by manager

Work Environment:

• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. 

• Local travel required weekly; national travel may be required on an annual basis to attend corporate or functional meetings.

• Work days and work hours may vary depending on property needs. 

• This position works indoors.