Lead cross-platform social strategy for patient and HCP audiences, advise internal teams and clients on platform trends, design organic/paid and influencer/KOL programs, recruit/manage ambassadors and creators, present strategic recommendations, translate insights into actionable plans, establish scalable social processes, and mentor junior team members.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
The Director, Social Strategy will lead the development of cross-platform social strategy across patient and HCP audiences, helping establish social as a strategic capability within Avalere Health. This role will be responsible for identifying platform opportunities, evaluating audience engagement trends, shaping innovative social recommendations, and partnering closely with internal teams, clients, and external partners to build integrated organic and paid social approaches.
This individual will serve as Avalere’s subject matter expert on social engagement, advising both internal stakeholders and clients on evolving platform behaviors, emerging content formats, influencer opportunities, and social-first campaign thinking. The role will also lead the recruitment, evaluation, and management of key opinion leaders (KOLs), digital opinion leaders (DOLs), patient ambassadors, and other relevant social voices to strengthen brand engagement strategies. The role requires a balance of strategic leadership, client-facing communication, hands-on planning, and cross-functional collaboration.
What You'll Do
- Lead cross-platform social strategy across patient and HCP audiences
- Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities
- Develop strategic recommendations for organic and paid social as part of integrated campaign planning
- Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction
- Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives
- Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives
- Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives
- Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients
- Translate social insights and performance trends into actionable recommendations and future planning considerations
- Drive social-first thinking across campaign ideation, planning, optimization, and innovation
- Help establish scalable social processes, best practices, and strategic frameworks across the organization
- Mentor and guide junior social team members as the function expands
About You
- 8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning
- Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries
- Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors
- Experience developing or managing influencer, ambassador, KOL, or DOL programs
- Experience advising clients and presenting strategic recommendations in client-facing settings
- Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction
- Experience working collaboratively across account, strategy, media, analytics, and vendor teams
- Familiarity with healthcare and pharmaceutical marketing dynamics is preferred Proven ability to balance strategic leadership with hands-on execution
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
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