Director, Strategic & Growth Marketing - Abbott Heart Failure

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

As Director of Global Growth Marketing for the Heart Failure business, you will lead the development and execution of a robust Heart Failure brand and channel strategy. You will serve as a strategic partner to cross-functional teams— telling the value story of our franchises that shape how we engage with patients, providers, and health systems. Your work will directly influence how we improve outcomes, reduce readmissions, and elevate the standard of care in heart failure management.

This position works out of our Pleasanton, CA or Austin, TX location in the Heart Failure (HF) Division, where we are developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives.

The Director of Strategy and Growth Marketing leads our global brand marketing vision, strategy and execution across the customer journey for HF, shaping our global strategic media programs, operating models, capabilities, goals and objectives for the global marketing organization.

What you’ll work on

•    Design and operationalize global brand strategy plans in service of commercial, brand and product strategies that ensure operational efficiencies across the globe while architecting for consistency across current and future customer experiences. Ensure the organization has the right structure and skills to deliver on the strategic vision.

•    Define the vision and narrative for how products and services are presented to suit customer journeys and consumer objectives, effectively tell a story to positively influence senior leadership on this vision.

•    Establish, deploy and continually evolve global standards across multi-channel metrics, with an eye toward advancing practice to enable multi-variate and attribution-based measurement models.

•    Assess and develop a successful Marketing Strategy including digital and non-digital media (in partnership with commercial, IT, medical and regulatory stakeholders) in “must win” countries, focused on consumers, patients, HCPs, and KOLs to drive market leading growth.

•    Define a comprehensive Project Plan, inclusive of timelines, milestones, deliverables, partnership/ vendors, resource requirements, and budget.

•    Develop in-depth Marketing Action Plans that define messaging/content, frequency, KPIs and expected ROI by product, by channel, and by customer/ patient segment.

•    Develop and own a consistent, proven marketing framework, which countries use to calibrate current state, assess capability gaps, and accelerate measurable marketing effectiveness.

•    Diligently monitor marketing innovation among competitors and non-competitors in adjacency markets.

•    Continuously drive meaningful marketing innovation across HF and across all channels.

•    Identify, recruit, develop and/or train, in partnership with country/regional commercial leaders, internal and external talent to ensure we maintain the marketing capabilities to drive market leading growth.

•    Manage a team of high-performing individuals and managers.

•    Provide informal and formal coaching in alignment with organizational objectives

•    Lead cross functional teams to develop sustained and scaled functional programs.

•    Manage quarterly and annual budgets and effectively allocates resources to meet established business goals.

•    Build relationships with key opinion leaders and customers to help develop/drive marketing strategies.

Required Qualifications

• Bachelor’s Degree in Communications, Marketing/Advertising, Business, Life Sciences, or related field (MBA preferred)
• Minimum 5 years of Group Marketing manager level experience with HCP marketing
• Preferred Qualifications
• Minimum 3 years of global experience in independently leading a brand marketing function within a multinational corporation at the director level.

Marketing experience:

• Progressive responsibilities in brand and digital marketing at a health care company.
• Robust experience with digital marketing and the use of AI to augment growth marketing        strategy development and tactical measurement.
• 10+ years of demonstrated experience at a managerial level in medical device.
• Extensive experience in HCP marketing.
• Strong interpersonal and people management skills.
• Strong analytical and project management skills.
• Must demonstrate ability to effectively prioritize projects that align with corporate priorities.
• Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
• Multi-tasks, prioritizes and meets deadlines in timely manner.
• Strong organizational, planning, and follow-up skills and ability to hold others accountable.
• Experience working in a broader enterprise/cross division business unit model preferred.
• Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work effectively within a team in a fast-paced changing environment.

     

The base pay for this position is

$168,000.00 – $336,000.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:Product Management

     

DIVISION:HF Heart Failure

        

LOCATION:United States > Austin : 8701 Bee Caves Rd

     

ADDITIONAL LOCATIONS:United States > Pleasanton : 6101 Stoneridge Dr

     

WORK SHIFT:Standard

     

TRAVEL:Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf