E-Commerce Marketing Manager, MY SG TH

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.
This role is responsible for driving digital commerce marketing activation and content through the planning, execution, and optimization across five core workstreams: e-retail media (for pure play and social commerce), livestream, affiliate, short video, and campaign management. The person in this role ensures that every consumer touchpoint on our e-commerce platform is consistent, commercially effective, and delivers best-in-class content that builds both brand love and sales. As social commerce continues to reshape the SEA digital landscape, this role is critical to accelerating our ambition to become the #1 brand on key platforms.
How you will contribute
The eCommerce Marketing role is a hands-on, cross-functional position that blends strategic thinking with day-to-day execution. This is not a Centre of Excellence (COE) role, you are responsible for end-to-end delivery across 5 workstreams: e-retail media (for pure play and social commerce), livestream, affiliate, short video, and campaign management. You KPI includes delivery of e-retail media ROAS, GMV comes from affiliates, live stream and short video and ensure integrated campaign activation on key campaign and new product launches.
You will work closely with dComm sales team, brand marketing, consumer experience, trade marketing, supply chain, finance, platform account managers, and external agency partners to bring campaigns to life and deliver measurable commercial results.
You will be responsible to manage multiple platforms including but not limited to Pure Players (Shopee, Lazada) and Social Commerce (TikTok Shop) across 3 markets: Malaysia Singapore and Thailand with clear prioritization from your manager.You need to adapting strategies to each platform's unique ecosystem, algorithm, and audience behavior. You will be expected to move fast, use data to make decisions, and continuously test and optimize to stay ahead in a rapidly evolving digital commerce environment. You are the bridge between brand strategy, media and commercial execution in the dcomm space.
Key Responsibilities:

• Plan, execute, and optimize e-retail media (such as search ads, display, sponsored products) across Shopee, Lazada and Tik Tok Shop, managing budgets, ROAS, and platform relationships
• Own the livestream strategy and operations end to end - calendar planning, real-time monitoring, and activations across platforms.
• Build and scale the affiliate marketing - work with agency to recruit and manage affiliates
• Lead end-to-end e-commerce campaign management - active collaboration with marketing team, and translating it to ecommerce activation
• Manage and evaluate external agency partners across media, content, livestream, and affiliate workstreams
• Own the e-commerce marketing budget across all workstreams - track spend vs. plan, optimise allocation, and report variances, ensure spend are following MDLZ governance.
• Leverage platform data and analytics to inform decisions, identify trends, and optimize performance in real-time
• Internal and external stakeholder management: maintain strong platform and agency relationships and coordinate with brand marketing, trade, supply chain, and finance to align on execution and commercial priorities
• Deliver weekly and monthly performance dashboards with actionable insights, and continuously test, learn, and scale new content formats, features, and promotional mechanics

A desire to drive your future and accelerate your career. You will bring experience and knowledge in:
Experience

• Minimum 4-5 years of experience in e-commerce marketing, digital marketing, or a related role within FMCG, retail, or consumer goods
• Proven hands-on experience managing e-retail media, livestream, affiliate marketing, and short videos on platforms such as TikTok Shop and Shopee.
• Track record of planning and executing e-commerce campaigns with measurable GMV and ROI outcomes
• Experience managing agency partners across media, content, and influencer/affiliate workstreams

Skills & Competencies

• Strong understanding of social commerce ecosystems - platform algorithms, content formats, activation mechanics, and audience behavior across SEA markets
• Data-driven mindset - comfortable working with platform analytics, performance dashboards, and using data to optimize in real-time
• Excellent project management skills - ability to manage multiple workstreams, campaigns, and stakeholders simultaneously
• Strong communication skills - able to work cross function, internal/externally.
• Stakeholder management - able to manage multiple internal and external stakeholder across markets.
• Budget management experience - tracking spends, managing ROI, and reporting variances
• Creative thinking with a commercial edge - able to balance brand-building with performance-driven execution
• Proficiency in tools such as platform seller centers, social listening tools, and content management systems

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No Relocation support available
Business Unit Summary
Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Digital Strategy & Innovation
Technology & Digital