Events Marketing Specialist

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

We are searching for an event expert to join our team as an event specialist focused on driving outbound pipeline. Our ideal team member is a dynamic, data-driven leader who can use data and insights to identify priority events and build and execute cross-functional plans to execute those events to maximize pipeline. Qualified applicants must have experience in planning and executing events and a track record of managing post-event follow-up campaigns.

• Identify and prioritize the most impactful events we should participate in.

• Work cross-functionally with marketing and sales to plan events.

• Manage and communicate the event calendar.

• Lead the project management and logistics of events we are attending.

• Able to travel domestically and occasionally internationally to manage the booth

• Write pre-show and post-show email copy, build emails in Hubspot, and send emails in Hubspot.

• Manage pre-show social media promotion

• Manage lead handoff to sales from booth scans at the events

• Manage the post-show lead nurture through Hubspot email and digital ads.

• Measure, report, and optimize event performance.

• Communicate our event results and optimizations to leadership.

YOUR EXPERIENCE

• Bachelor’s degree in journalism, writing, marketing, or related field; 3-5+ years of experience in event marketing, preferably in the B2B enterprise technology space

• Experience using Asana and all Google Suite applications 

• Ability to organize and prioritize multiple tasks driving an overall successful implementation of the program

• Possess a unique mindset for injecting creativity into various programs.

• Extreme detail orientation, well-organized, able to track/update/traffic/manage specific details for multiple events at the same time

• Highly organized, detail-conscious, and superior analytical and creative thinking skills and curiosity