The Field Marketing Manager will lead US event strategy, execution, and planning, enhance pipeline generation, and collaborate with Sales to drive outcomes. Responsibilities include managing logistics, building campaigns, and delivering measurable ROI.
The Opportunity
As our Field Marketing Manager, you'll seize a pivotal opportunity to own, scale, and innovate our events presence, directly impacting revenue growth and pipeline generation. For a results-oriented marketer, this role will allow you to drive a major growth channel by joining a high-performing and collaborative team with strong momentum and ambitious goals. You won't just oversee timelines—you'll drive enterprise-level impact, shaping our engagement strategy and delivering measurable ROI.
What You'll Do
You'll step into a critical, high-impact role as our dedicated, travel-ready US Field Marketing Manager, taking full ownership of end-to-end planning and execution for all US events. This means meticulously orchestrating everything from strategic conception to on-site delivery, eliminating operational bottlenecks and significantly scaling our pipeline efforts. Beyond your direct ownership of US-focused programs, you will also play a crucial supporting role in the logistics and planning for select global events, contributing to our broader market reach and helping to manage the extensive portfolio that currently spans 24+ events worldwide. This distinct focus empowers you to drive new ideas and elevate execution, while providing vital operational support across our global marketing initiatives.
The Skills You'll Have
Technical Proficiency
-Own end-to-end execution for multiple trade shows,, field events, and webinars within the same year.
-Manage event logistics independently, including vendor relations, shipping, booth operations, onsite staffing, and running of show.
-Partner closely with Sales and SDR teams to drive pipeline and accelerate deals, from meeting targets to structured follow-up processes.
- Demonstrate expert ability to track and report event performance and ROI, including sourced/influenced pipeline, meetings set, and conversion rates.
-Champion process innovation by building repeatable event playbooks that elevate execution quality and efficiency across all programs.
Demand Generation
-Build integrated demand generation campaigns that seamlessly combine field events with digital channels like email, webinars, and paid/organic media to drive pipeline.
-Understand target markets and segments deeply, tailoring programs to align with Ideal Customer Profile (ICP) priorities. closely with Sales and SDR teams on campaign planning, meeting targets, and structured follow-up to convert engagement into pipeline
- Drive integrated field programs with distinct goals, including net-new pipeline generation, opportunity acceleration, and customer expansion/upsell. Experience running non-event demand generation campaigns, including nurture, paid search, display, and webinars, and integrating them with field activities for maximum impact.
Strategic Thinking
-Build and own an annual/quarterly field marketing plan that is deeply aligned with business priorities, pipeline targets, segments, and regions.
-Prioritize the right events and programs based on expected ROI, audience fit, and sales priorities, moving beyond simply "doing more events."
-Utilize performance data to continuously refine and improve strategy over time, identifying what to scale, what to stop, and what new initiatives to test.
-Identify and launch new strategic field plays, such as executive dinners or partner-led programs, that materially improve pipeline quality and conversion.
-Anticipate market and competitive shifts, proactively adjusting field strategy—including themes, messaging, event mix, verticals, and regions—to stay ahead and maximize impact.
Collaboration
-Partner closely with Sales and SDR teams to strategically plan field programs, set ambitious meeting targets, and coordinate robust follow-up processes.
-Collaborate cross-functionally with Product Marketing to align messaging, assets, and execution timelines for cohesive campaigns.
-Work effectively with internal teams and external partners/vendors to ensure smooth execution and swiftly resolve any issues that arise.
-Build trust and influence without authority, demonstrating strong teamwork, responsiveness, and a solutions-oriented attitude.
-Manage difficult stakeholder situations effectively by navigating conflicting priorities and last-minute changes while maintaining trust and driving quick decisions.
Within 90 Days, You'll:
- Fully own the end-to-end execution of current US field programs and tradeshows, ensuring seamless logistics and strong initial sales alignment.
- Establish and formalize key performance indicators (KPIs) and reporting frameworks for all owned events, setting the foundation for measurable pipeline impact.
- Begin building strong relationships with Sales and SDR leadership, aligning on immediate program goals and follow-up processes to maximize conversions.
Within 180 Days, You'll:
- Deliver measurable pipeline impact and ROI from your owned events, actively reporting on performance and proposing data-backed optimizations.
- Proactively identify opportunities to strengthen Sales/SDR alignment, elevating event execution with innovative ideas and tailored programs.
- Take full ownership of budget management for US field events, demonstrating fiscal discipline and maximizing return on investment.
Within 365 Days, You'll:
- Define and execute a comprehensive annual field marketing strategy for the US, driving significant, measurable pipeline and revenue impact.
- Elevate the overall quality, innovation, and scale of our event execution, becoming a recognized leader in connecting field marketing to broader demand generation goals.
- Proactively identify and launch new strategic field plays, influencing the overall go-to-market approach and consistently raising the bar for pipeline quality and conversion.
Top Skills
Crm Software
Digital Marketing Tools
Event Management Software
Marketing Automation Tools
Reporting Analytics Tools
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