Build and run demand generation programs to create a predictable sales pipeline: launch outbound sequences, manage paid digital ads, run integrated campaigns, optimize marketing automation and CRM, align closely with sales, and report on funnel KPIs to improve conversion and pipeline velocity.
About Basalt Healthcare Basalt is transforming the post-acute admissions process. Every day, facilities lose hours of critical clinical time manually reviewing complex, hundred-page faxed referral packets. Basalt’s AI instantly reads these documents, checks them against a facility’s specific admission criteria, and surfaces clinical and payer risks tied directly to the source text. By reducing manual intake review from hours to minutes, we enable post-acute facilities to make faster, more accurate admission decisions, fill beds efficiently, and streamline prior authorizations.
The Role As our first full-time marketing hire, you will be the engine behind Basalt’s revenue growth. You will own the strategy, execution, and optimization of all demand generation efforts to build a scalable and predictable sales pipeline. Working in lockstep with our Founding Account Executive and company leadership, you will build our outbound engine from scratch while deploying targeted digital advertising to establish brand awareness in the healthcare technology market.
The ideal candidate is a proactive "doer" who thrives in a startup environment. You are just as comfortable writing high-converting outbound email cadences as you are analyzing digital ad performance and optimizing our marketing automation tech stack.
Key Responsibilities
- Outbound Pipeline Generation: Build, execute, and continuously A/B test multi-channel outbound sequences (email, LinkedIn, phone) targeting clinical, operational, and IT leaders at post-acute facilities and health systems.
- Digital Advertising & Brand Awareness: Manage and optimize paid media campaigns (e.g., LinkedIn Ads, Google Ads, content syndication) to drive targeted brand awareness and capture high-intent leads within our Ideal Customer Profile (ICP).
- Campaign Strategy & Execution: Design and deploy end-to-end integrated marketing campaigns (webinars, content downloads, event promotions) to attract and nurture prospects through the funnel.
- Marketing Operations & Tech Stack: Own and optimize the marketing automation and CRM infrastructure (e.g., HubSpot, Salesforce). Implement lead scoring, routing, and tracking mechanisms to ensure a seamless handoff to sales.
- Sales Alignment: Partner closely with the sales team to ensure campaigns are aligned with revenue goals. Provide sales with the necessary messaging, collateral, and account intelligence to maximize conversion rates.
- Reporting & Analytics: Track, measure, and report on all demand generation KPIs (e.g., MQLs, SQLs, Cost Per Acquisition, Pipeline Velocity). Use data to identify bottlenecks and optimize campaign performance.
Qualifications & Experience
- B2B SaaS Marketing Experience: 3–5+ years of hands-on experience in demand generation, growth marketing, or marketing operations, preferably within a B2B SaaS environment.
- Healthcare Industry Knowledge: Experience marketing to healthcare providers, post-acute facilities, or health systems is strongly preferred. Understanding of healthcare buyer personas (e.g., CMIOs, VP of Clinical Ops, Intake Directors) is a major plus.
- Tactical Execution: Proven ability to build and run successful outbound cadences and paid digital advertising campaigns.
- Technical Proficiency: Strong hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Analytical Mindset: Highly data-driven with a track record of using analytics to inform decision-making, optimize campaigns, and prove ROI.
- Startup Mentality: Comfortable operating in a fast-paced, early-stage environment. You are a self-starter who can take ownership of projects from ideation to execution with minimal supervision.
- Variable/Bonus: $10,000 – $25,000 (Often tied to pipeline generation targets, such as the number of Sales Qualified Leads (SQLs) or total pipeline dollar value created).
- On-Target Earnings (OTE): $100,000 – $150,000
Why Join Us?
- Be the foundational marketing hire at a company solving a critical workflow problem in healthcare operations.
- Directly impact revenue growth and shape the company’s go-to-market strategy.
- Opportunity to build the marketing function from the ground up and grow alongside the company.
The base pay range for this role is $140,000 – $190,000 per year.
Similar Jobs
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Support and improve security operations for production environments. Responsibilities include troubleshooting complex security issues, reviewing secure configurations, investigating root causes, applying security processes, automating checks, and managing encryption, certificates, PKI, keys, and HSMs. The role also maintains runbooks, documents findings, assesses risk, and coordinates security improvements across teams.
Top Skills:
BashCloud PlatformsHsmsIamIpsecKubernetesLinuxPkiPowershellPythonSecurity ToolingSIEMSshTls
Healthtech • Social Impact • Software
Reviews and interprets payor contracts, amendments, and policies for new launches; documents key terms, escalates risks, supports reimbursement accuracy, and answers contract questions. Builds and organizes a searchable contract repository and validates AI payor intelligence tools. Partners with payor, billing, eligibility, and revenue cycle teams to resolve information gaps and improve contract-management processes.
Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Administer global equity compensation and employee stock purchase plans, including grants, vestings, releases, exercises, reconciliations, reporting, payroll and tax data validation, SOX controls, audits, and securities filings. Partner with Legal, Finance, Accounting, Payroll, HR, Tax, Procurement, and vendors. Improve processes through automation and AI, maintain documentation, support proxy and CD&A reporting, manage vendor administration, and communicate with employees and stakeholders.
Top Skills:
Artificial IntelligenceAutomationFidelity Stock Plan ServicesMicrosoft 365Microsoft CopilotExcelMicrosoft OutlookMicrosoft PowerpointMicrosoft Word
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
