This role involves executing product positioning and launch activities, creating marketing collateral, and collaborating with various teams to enhance product understanding and communication in the healthcare sector.
Position Overview
We are seeking part time Product Marketing support to help execute CareMessage’s product positioning, and launch execution. This role sits at the intersection of Product, Brand, and Growth, working across teams to translate complex technical capabilities: interoperability, data intelligence, AI-assisted workflows, etc. into clear, compelling, and differentiated narratives for our key customer segments. This role is high-ownership, research-driven, and execution-focused, responsible for creating the connective tissue between what we build and how the market understands it.
Key Responsibilities
- Segment Positioning: Develop differentiated messaging and collateral for each key segment (large and mid-size FQHCs, free and charitable clinics, and tribal health organizations), with nuance around EHR and integration differences.
- Product Launch Packets: Create standardized internal and external launch materials, including one-pagers, release briefs, FAQs, email copy, and launch narratives.
- Product Narrative Collateral: Translate product roadmaps and problem statements into market-ready materials that connect the problem, solution, and impact for each audience.
- Cross-Team Coordination: Partner with Product, Brand, and Growth to align messaging, visuals, and timing for each release.
- Customer Insights for Messaging: Conduct or review select customer interviews to refine tone, relevance, and positioning.
Requirements
- 6–10+ years of product marketing or go-to-market experience in SaaS, healthtech, or related fields.
- Proven ability to create positioning, messaging, and collateral that translate technical features into customer impact.
- Experience managing launches or release campaigns in close coordination with product and marketing teams.
- Strong written, visual, and verbal storytelling skills, with ability to adapt messaging across audiences.
- Exceptional organizational and communication skills to manage multiple projects and stakeholders.
- Comfortable working independently in a fast-paced, cross-functional environment.
- Mission alignment with improving healthcare access and outcomes for underserved populations.
Recommended Experience
- Experience marketing to healthcare providers or systems (FQHCs, clinics, health plans, or EHR ecosystems).
- Familiarity with health data, interoperability, or care coordination technologies.
- Background in nonprofit or social-impact tech organizations is a plus.
- Prior success in fractional, consulting, or startup roles where autonomy and structured delivery were key.
What's Not Expected of this Fractional/Part Time Role
- Influence over product roadmap or prioritization.
- Ownership of pricing, packaging, or growth channel optimization.
- Significant visual brand design, paid campaign management, or PR.
You’ll focus on clarity, consistency, and coordination, not defining what to build.
Top Skills
Ai-Assisted Workflows
Health Data
Healthtech
Interoperability
SaaS
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