Freelance copywriter with 4-7 years of agency experience to expand strategic concepts into full campaigns. Develop headlines, hooks, messaging frameworks, tone systems, and campaign extensions across digital, print, social, video, outdoor, experiential, and presentations. Support Creative Directors and Strategists and provide multiple routes and variations. Destination, hospitality, travel experience preferred.
Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives.
We are looking for a builder.
Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.
This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.
Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.
Experience- 4–7 years of advertising agency experience
- Portfolio demonstrating campaign development and advertising work
- Experience developing headlines, campaign extensions, and messaging systems
- Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred
- Develop campaign headlines and advertising copy
- Create hooks, messaging territories, and campaign extensions
- Build tone-of-voice systems and messaging frameworks
- Expand strategic and creative concepts into executable campaigns
- Develop multiple routes, options, and variations
- Write across digital, print, social, video, outdoor, experiential, and presentation formats
- Support Creative Directors and Strategists throughout concept development
You are comfortable receiving:
- A strategic insight
- A campaign territory
- A positioning statement
- A creative concept
- A rough idea on a whiteboard
And turning it into:
- Headlines
- Hooks
- Messaging frameworks
- Campaign extensions
- Tone systems
- Advertising executions
- Long-term campaign language
You are not expected to lead the strategy.
You are expected to help build the work.
You know how to generate options, explore possibilities, and help ideas become campaigns.
Portfolio RequirementsPlease submit:
- Portfolio website or PDF
- 3–5 examples of advertising campaign work
- Examples demonstrating headline development and campaign expansion
- Brief description of your role on each project
Idea Peddler Austin, Texas, USA Office
PO Box 41928, Austin, TX, United States, 78704
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