Freelance strategist defines and executes audience growth and content strategies across Instagram, TikTok, and other platforms. Responsibilities include short-form video (Reels), community and creator partnerships, audience segmentation, and high-level paid social recommendations aligned with brand objectives.
We are seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.
RequirementsResponsibilities
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
- Advise on content pillars, themes, and positioning for a distinctive social brand.
- Recommend Reels and short-form video strategies, including content cadence and formats.
- Build and manage community engagement initiatives and creator/fan partnerships.
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
- Define target audiences and advise on segmentation and growth opportunities.
- Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
- Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
- Strong understanding of community building and creator engagement.
- Ability to operate independently as a freelance consultant while providing strategic guidance.
- US-based or strong knowledge of the US film and entertainment audience preferred.
Similar Jobs
AdTech • Marketing Tech
Freelance strategist to define and execute audience growth, content pillars, short-form video (Reels/TikTok) strategy, community building, creator partnerships, and high-level paid social recommendations aligned with film and entertainment brand goals.
Top Skills:
InstagramMeta (Facebook)Meta AdsReelsTiktokTiktok AdsYoutubeYoutube Ads
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Serve as a hands-on technical pre-sales consultant supporting Energy, Transportation & Core Services verticals. Lead discovery workshops and product demonstrations, build client relationships, manage territory and pipeline, guide strategic programs in top accounts, provide product feedback, share reusable assets with the team, perform competitive analysis, and support marketing and executive events.
Top Skills:
Agentic AiCloud SoftwareLlmsServicenow Platform
Automotive • Edtech • Kids + Family • Mobile • Social Impact • Transportation
Sell HopSkipDrive to net-new K-12 and public-sector partners by sourcing and closing deals, building pipeline, applying MEDDPICC qualification, engaging multiple stakeholders, traveling up to 50%, and using AI and CRM tools to maintain forecast and drive revenue growth.
Top Skills:
ClaudeGongSalesforceSalesforce Agentforce
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
