The Global Campaign Manager will lead the end-to-end strategy and execution of integrated 360° marketing campaigns across the US and EMEA. You will manage a direct report overseeing paid channels (Google, Content Syndication) and partner with our AI Search Manager to pioneer next-generation search strategies. This is a "player-coach" role requiring deep alignment with Revenue Operations, ABM, and Sales to drive predictable pipeline.
Key Responsibilities
- Team Leadership: Manage and mentor one direct report responsible for paid channels and webinar execution.
- AI Integration: Collaborate with the AI Search Manager to adapt traditional SEO/SEM strategies for AI-powered search environments.
- 360° Campaign Orchestration: Lead global, multi-product campaigns from awareness to conversion, ensuring regional relevance for US and EMEA markets.
- Strategic Alignment: Partner with Revenue Operations to build data-driven lists and with the ABM team to execute tiered account strategies.
- Sales Enablement: Align with Sales leadership on outbound motions, specifically optimizing sequences and messaging within Gong Engage.
- Events & Integrated GTM: Integrate field and virtual events into larger campaign narratives to maximize ROI.
Performance Analytics: Own the campaign dashboard; track pipeline influence, CAC, and LTV, reporting directly to leadership on global impact.
Requirements
- Experience: 3-5 years in B2B SaaS marketing, with 1+ years of management experience.
- Market Knowledge: Proven track record in managing US and EMEA regional nuances.
- Technical Stack: Proficiency in Salesforce, Tableau, 6sense or similar ABM tools, and sales engagement platforms like Gong Engage.
- Skills: Strong project management, strong understanding of paid media channels (i.e Google Ads and content syndication) and familiarity with emerging AI marketing agents.
Education: Bachelor’s degree in Marketing, Business, or related field; MBA or Master’s in Global Marketing Management is a plus.
Benefits
As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.
Other perks may include:
401(k) Retirement Plan and company match
Company equity
Flex Time Off
Company Events
Training/Development
Tuition reimbursement
Commuter benefits
Volunteer opportunities
Monthly internet stipend
Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]
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