Go-To-Market Strategist (AEC)

ATCS is seeking a strategic and execution-driven leader to serve as its Go-To-Market Strategist, responsible for aligning strategy, business development, and operations to help scale growth with greater clarity, consistency, and market impact.

This role will lead enterprise go-to-market strategy and opportunity architecture across priority services, shaping differentiated offerings, advancing innovation, and translating solution-based capabilities into scalable, executable sales motions. The Go-To-Market Strategist will partner across the organization to define offerings, and ensure alignment between growth strategy, delivery, and how ATCS presents itself in the market.

This role also ensures alignment between go-to-market strategy and all client-facing communication-elevating proposals, presentations, branding and interviews to consistently reflect the firm’s value, differentiation, and strategic intent.

Key Responsibilities

Go-To-Market Strategy

• Serve as the firm’s Go-To-Market Strategist across service priorities and a suite of differentiated business opportunities including transportation engineering, program management/construction management, federal/emergency management and private sector work.
• Architect and manage end-to-end pathways for converting project opportunities into signed contracts, ensuring each step is intentional, strategic, and increases probability of win.
• Define how ATCS sells, how it goes to market, and how proposals and contracts are structured across service offerings.
• Develop firm-wide positioning strategies by building relationships, shaping opportunities, and influencing how work is defined and scoped.
• Establish scalable and repeatable approaches for go-to-market execution and deal development.

Solution Development & Market Positioning

• Identify key differentiators and craft compelling value propositions for priority offerings.

• Translate solution-based offerings into clear, executable sales motions.

• Develop and package services into market-ready solutions with strong positioning and messaging.

• Partner with technical and operational leaders to align capabilities with market demand.

• Drive visibility and brand awareness in priority markets.

• Build and strengthen client relationships through engagement strategies that reinforce trust and long-term partnerships.

Marketing & Proposals

• Provide strategic oversight of the proposal function, ensuring pursuits are aligned with go-to-market strategy, win themes, and deal positioning.

• Establish direction for branding, messaging, and communications, ensuring consistency with market positioning and differentiated offerings.

• Ensure all client-facing materials—including proposals, presentations, and interviews—clearly communicate value, differentiation, and strategic intent.

• Oversee development of client presentation and interview strategies for key pursuits, elevating how ATCS positions itself in competitive scenarios.

• Drive alignment across business development, marketing, and technical teams to ensure a unified and consistent message to the market.

• Set expectations and standards for how ATCS shows up externally, including tone, quality, and strategic clarity in all communications.

• Partner with marketing leadership to ensure execution aligns with enterprise go-to-market priorities.

New Revenue Models

• Identify opportunities to convert internal tools, processes, and expertise into revenue-generating offerings.

• Explore and develop innovative business models that support expansion into new and adjacent markets.

Pipeline Development & Strategic Pursuits

• Drive enterprise-wide adoption of Salesforce CRM as the system of record for pipeline management, opportunity tracking, forecasting, and decision-making.

• Develop and maintain a forward-looking pipeline aligned with priority markets and offerings.

• Drive early-stage opportunity shaping and positioning for high-value pursuits.

• Support assessment of business plan viability, including resource alignment and delivery readiness.

• Ensure strategic pursuits are structured to maximize probability of win and successful execution.

Cross-Functional Leadership & Execution

• Guide cross-functional teams through periods of growth, transformation, and operational change while improving decision-making, accountability, and execution.

• Lead and coordinate across business development, marketing, proposals, and operations to design and execute sales and marketing plans.

• Align go-to-market strategies with operational capabilities and resource planning.

Performance & Continuous Improvement

• Establish and track key performance metrics, including:

• Pipeline quality and conversion rates

• Win rates and pursuit performance

• Revenue growth and profitability

• Drive continuous improvement in go-to-market execution, growth strategy, and pipeline performance to drive scalable and forecastable revenue growth.

Qualifications

• 15+ years of leadership experience in AEC, professional services, or a related industry

• Demonstrated success leading go-to-market strategy, business development, or commercial functions

• Strong understanding of AEC markets, contracting models, and client dynamics

• Proven ability to lead cross-functional teams and influence executive stakeholders

Our employees are the most critical part of ATCS. For this position, we offer a competitive salary range of $160,000 to $240,000 per year, commensurate with experience and qualifications. The role is also eligible for an annual bonus, with a target 12.5% of the employee's annualized salary. In addition to compensation, ATCS offers outstanding, employee-focused benefits for you and your family. Full-time employees are eligible for benefits coverage on the first day of the month following their start date. Including, but not limited to: generous personal PTO, inclusive holiday PTO, community involvement PTO, highly customizable medical plan options, excellent dental & vision plans, 401K match up to 3% with immediate vesting, parental leave, STD & LTD, tuition reimbursement, employee assistance program and more.

ATCS is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. ATCS is committed to providing equal opportunities and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact Caitlin Crockett, MBA, SPHR at [email protected].