The Graphic Designer is responsible for creating compelling, professional, and visually engaging designs that support the company's brand, marketing, communications, and business objectives. This position works closely with marketing, communications, sales, product, and other departments to develop creative materials for digital and print use.
The ideal candidate is creative, detail-oriented, organized, and able to translate ideas and business objectives into effective visual designs while maintaining consistent brand standards.
Key Responsibilities
Create graphics, layouts, illustrations, and visual assets for digital and print media.
Develop marketing materials including brochures, flyers, posters, presentations, advertisements, social media graphics, email campaigns, and promotional materials.
Design website graphics, landing-page visuals, banners, icons, and other digital content.
Create engaging social media graphics and visual content for multiple platforms.
Develop and maintain consistent brand identity across all creative materials.
Collaborate with marketing, communications, sales, and other teams to understand project requirements and objectives.
Translate creative concepts, written content, and business requirements into effective visual designs.
Create logos, brand elements, templates, and other visual assets as needed.
Prepare files for digital publication and professional printing.
Edit and retouch photographs, illustrations, and other visual assets.
Select appropriate typography, colors, imagery, layouts, and design elements.
Maintain organized libraries of design files, images, templates, and brand assets.
Review designs for accuracy, consistency, spelling, formatting, and brand compliance.
Incorporate feedback and revisions from managers, clients, and internal stakeholders.
Manage multiple projects simultaneously while meeting deadlines.
Research current design trends and emerging visual communication practices.
Ensure all creative work follows brand guidelines and applicable copyright and licensing requirements.
Work with printers, vendors, photographers, developers, and other external partners when necessary.
Assist with presentations, trade-show materials, packaging, signage, and special projects.
Perform other creative and design-related duties as assigned.
Required Qualifications
Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field preferred.
Previous professional graphic design experience or equivalent portfolio.
Strong understanding of design principles, typography, color theory, composition, and visual hierarchy.
Proficiency with professional design software.
Strong creative and conceptual thinking skills.
Excellent attention to detail.
Ability to understand and follow brand guidelines.
Strong communication and collaboration skills.
Ability to manage multiple projects and meet deadlines.
Strong portfolio demonstrating a range of design work.
Preferred Qualifications
1–3 years of professional graphic design experience.
Experience with Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
Experience designing for social media and digital marketing.
Experience with web design or basic understanding of HTML/CSS.
Familiarity with Figma, Canva, or other design and prototyping tools.
Experience with photography, photo editing, motion graphics, or video editing.
Experience developing brand guidelines and visual identity systems.
Experience working in a marketing, advertising, agency, or corporate environment.
Core Skills
Graphic design
Branding and visual identity
Typography
Color theory
Layout and composition
Digital design
Print design
Photo editing and retouching
Illustration
Social media design
Presentation design
Adobe Creative Cloud
Figma and/or Canva
Creative problem-solving
Project management
Communication and collaboration
Attention to detail
Portfolio Requirements
Applicants should provide a portfolio demonstrating relevant design experience. The portfolio may include:
Branding and logo design
Marketing materials
Social media graphics
Website or digital designs
Advertising campaigns
Print materials
Illustrations
Presentations
Packaging or promotional materials
Performance Expectations
The successful Graphic Designer will:
Produce high-quality, visually effective designs.
Consistently follow brand standards and design guidelines.
Meet project deadlines and manage competing priorities effectively.
Respond constructively to feedback and revisions.
Demonstrate creativity while maintaining business objectives.
Maintain accurate and organized design files.
Deliver production-ready artwork with minimal errors.
Stay current with design trends, tools, and technologies.
Collaborate effectively with internal teams and external partners.
Working Conditions
Primarily performed in an office, studio, agency, corporate, or remote environment.
Frequent use of computers, monitors, design software, and digital communication tools.
May involve extended periods of computer and screen use.
May occasionally require work outside normal business hours to meet project deadlines.
May involve occasional travel for events, photo shoots, client meetings, or other creative projects.
Physical Requirements
Depending on the position, the employee may be required to:
Sit or stand at a workstation for extended periods.
Use a computer, keyboard, mouse, and other design equipment.
Review detailed visual information on computer screens.
Occasionally lift or move printed materials, equipment, or supplies.
Compensation and Benefits
Compensation will be based on experience, qualifications, portfolio, location, and company pay structure. Benefits may include:
Medical, dental, and vision insurance
Paid time off
Paid holidays
401(k) or retirement plan
Employee discounts
Performance bonuses, where applicable
Professional development and training
Creative conferences or educational opportunities
Remote or hybrid work options, where applicable
Equal Employment Opportunity
The company is committed to providing equal employment opportunities to all qualified applicants and employees. Employment decisions are made in accordance with applicable federal, state, and local laws.
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