Lead North America growth by building automated, data-driven systems that accelerate funnel velocity. Own middle and bottom-funnel campaigns, lifecycle automation, and partnership with GTM Engineering to convert product signals into scalable outreach. Drive measurable impact on SQLs, pipeline, and ROI through experimentation, automation, and close alignment with Sales.
Marketing at TRACTIAN
What you'll do
You should apply if
Responsibilities:
Requirements:
Compensation & Benefits
TRACTIAN is the operational system for the industrial world. We build hardware-software solutions that give a voice to machines and empower the blue-collar workforce—the infrastructure of our planet. Representing a significant portion of global GDP, these industries—including manufacturing, utilities, and food processing—are often overlooked by Silicon Valley. We are here to change that by digitally transforming their operations at scale.
Working at TRACTIAN means you’ll help define the future of industrial maintenance and be on a team that’s shaping an exciting array of product solutions, including Vibration Monitoring, AI-Assisted Asset Management, and OEE Optimization. As a high-growth company, you’ll have the autonomy and support to make a massive impact as we build for the long term, guided by our core principles of Availability at the Core and First Principles Thinking.
As the North American Growth Lead, you are an operator sitting at the intersection of Marketing, Data, Product, and Sales. Unlike traditional demand marketing, this role is a Growth Engineer focused on building automated systems that eliminate manual work to accelerate funnel velocity. You will own the middle and bottom of the funnel, turning data signals into high-scale growth campaigns to build a self-sustaining innovation flywheel.
The ideal candidate possesses a growth mindset, and is obsessed with precision. You will work closely with the US and MX Marketing Pods, Sales, and GTM Engineering to ensure our growth program aligns with the Revenue org’s initiatives.
Location: Remote-first with a preference for candidates within a commutable distance to our hub in Atlanta.
- You are a Low-Code Architect: You are comfortable with tools like Clay and Claude Code to build hyper-targeted audiences and automated outreach.
- You are Sales Aligned: You understand what Sales teams need and how to partner with SDRs and AEs to make them more effective
- You think from First Principles: You break problems down to their fundamental truths rather than relying on industry best practices
- You embody Extreme Ownership: You operate with high accountability and responsiveness to solve critical funnel leaks or launch global campaigns
- You are grounded in the scientific method: You form a hypothesis based on data, execute the experiment and report back on results and learning
- Build Automated Growth Systems: Connect our growth stack to build hyper-targeted audiences and automated outreach based on intent signals
- Execute Full-Cycle Campaigns: Hands-on launching and optimizing high-scale motions
- Drive Lifecycle Automation: Orchestrate the funnel through the customer lifecycle, using product signals to trigger expansion motions
- Partner with GTM Engineering: Leverage all available tooling and people to automate gifting and outreach that are currently manual
- Own the Results: Drive measurable impact on Sales Qualified Leads, Pipeline, and ROI
Requirements:
- 3+ years of experience in growth focused marketing
- Proven experience in data engineering and workflow automation, specifically as a power user of the growth stack, Clay, and AI-agentic tooling
- Scientific experimentation mindset with an iterative approach to problem-solving and technical troubleshooting
- Obsessive attention to detail in data strategy and audience building
- Strong alignment with leadership principles, including availability, first-principles thinking, and a deep obsession with customer success
- Results-oriented mindset with a high bias for action and accountability for hitting aggressive revenue goals
- Competitive Salary
- Premium Medical, Dental, and Vision Coverage
- Paid Time Off (PTO): 15 Days
- 401(k) Retirement Plan
- Wellhub Membership - Access a wide range of gyms and training programs.
- Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
- Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Similar Jobs
Artificial Intelligence • Productivity • Software • Automation
Lead Zapiers security strategy for an AI-native SaaS platform. Own App and Infrastructure Security, Detection & Response, GRC, risk management, incident response, bug bounty triage, and enterprise security enablement. Partner with Product, Engineering, Legal, and GTM to embed secure-by-default design, shape AI-specific controls, support enterprise deals, and build a high-performing security engineering organization.
Top Skills:
AIBug Bounty PlatformsCloudDetection & ResponseForensicsIdentity And Access Management (Iam)Incident ResponseSecure SdlcThreat Modeling
Artificial Intelligence • Consumer Web • Digital Media • Fintech • Marketing Tech • Software • Financial Services
Lead Bankrate's organic demand system across AI search (AEO/GEO), SEO, and content. Define AI citation strategy, own organic revenue and measurement, build an AI-native team and agentic workflows, and partner with paid, brand, product, and analytics to drive durable, revenue-generating organic growth.
Top Skills:
AeoAgentic WorkflowsAIChatgptClaudeGeminiGeoLlmSeo
Artificial Intelligence • Consumer Web • Digital Media • Fintech • Marketing Tech • Software • Financial Services
Lead Bankrate's brand, communications, integrated marketing, and organic social to drive growth and lower blended CAC. Own positioning, PR/earned media, campaign orchestration, and measurement tied to efficient revenue. Partner with paid and organic growth, build a high-performing team, and hold brand/social accountable to contribution metrics rather than vanity KPIs.
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
