The Growth Lead will own the marketing function, drive brand identity, develop content strategy, and generate demand, focusing on AI adoption data. Responsibilities include collaborating with practitioners to produce industry reports and creating campaigns to engage the community.
About Airframe
Airframe is the transformation intelligence platform for technology leaders making high-stakes AI decisions. We help organizations discover, evaluate, and manage their AI stack and turn fragmented vendor decisions into a repeatable, defensible process.
Our intelligence is built on real adoption data across 17,000+ tools and 140,000+ company stacks. No vendor relationships. No sponsored placements. No analyst reports funded by the vendors you're evaluating. Just what's actually being deployed, by whom, and what happened after.
We're a small, experienced team of ex-founders. If you want to build something that matters in the AI era, we'd like to talk.
The Role
Airframe is looking for a strong, versatile marketer to execute across the full marketing function, brand, content, demand, and community, as our first dedicated marketing hire.
You'll work closely with our Head of GTM and executive team to turn a clear strategic thesis into content, campaigns, and presence. This role is hands-on. At first, you're writing the briefs, building the emails, publishing the posts, and running the outreach.
We're still refining our ICP and testing what resonates. The right person is energized by that and comfortable moving fast without a complete playbook.
What You’ll Own
- Brand and content. Airframe's voice, visual identity, and presence across every channel. Thought leadership grounded in real data, not "AI is changing everything" takes. Case studies, original research, data reports. You'll help us decide which channels are worth our time.
- Demand and outreach. Targeted campaigns to the right people. No mass blasting. Email infrastructure that moves the right prospects from awareness to conversation. You'll sharpen the ICP as you go.
- Community and advocacy. The companies and leaders who rely on Airframe's intelligence are our best advocates. You'll build the relationships and touchpoints that keep them close and turn momentum into pipeline.
You'll have budget for designers, writers, and contractors when the work demands it. As Airframe grows, you'll help shape who we hire next.
You Should Apply If
- You were an early marketing hire at a B2B SaaS company and built something from scratch. You know what it feels like to own a function before there's a playbook.
- You can write. Long-form, short-form, cold outreach, social. Your writing has a point of view and sounds like a person, not a press release.
- You've marketed to technical or enterprise buyers and know how to earn credibility with people who are skeptical of marketing by default.
- You have strong opinions about B2B content and can articulate, specifically, why most of it fails.
- You're energized by ambiguity. The positioning will sharpen. The roadmap will shift. You adapt without needing a 30-page brief.
- You're fluent with AI tools for writing, research, and automation and always looking to move faster with fewer resources.
Bonus Points
- You've produced original research or data reports that earned organic pickup.
- You've worked closely with a founder who cares deeply about brand quality and you thrived in that environment.
- Background in software procurement, IT governance, or SaaS management.
What This Isn’t
- Not a demand gen specialist role. If your primary toolkit is paid media and lead scoring, this isn't the right fit. We publish less, better.
Compensation and Benefits
- Salary: Commensurate with experience, $150,000-250,000
- Equity: Meaningful early-stage equity. We'll be direct about numbers in the interview process.
- Medical, dental, and vision insurance, One Medical membership
- 401(k)
- Flexible PTO
- Home office setup stipend
- Budget for tools, events, and professional development
The base pay range for this role is $150,000 – $250,000 per year.
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