GTM Communication & Enablement Manager

This is a remote opportunity and is open to candidates that reside anywhere in the United States or Canada. 

JOB SUMMARY
VelocityEHS is seeking a GTM Communication & Enablement Manager to join our Product Marketing team. This is a hands-on individual contributor role responsible for helping execute go-to market strategies through clear outbound communication, practical enablement, and strong cross functional coordination.

In this role, you will partner closely with Product Marketing Managers to turn approved messaging, positioning, buyer insights, and go-to-market plans into outbound sequences and enablement resources that help BDRs, Sales, and Customer Success teams engage prospects and customers effectively. You will help ensure customer-facing teams understand what we are taking to market, why it matters, who it is for, and how to use the messaging in real conversations.

The ideal candidate is a strong writer, organized project coordinator, and clear communicator who understands B2B SaaS go-to-market motions. You do not need to define the overall GTM strategy, but you should be able to translate strategy into practical field-ready materials that help teams drive pipeline, expansion opportunities, and consistent market execution.

Primary Duties and Responsibilities

• Go-to-Market Communication Execution
  • Translate Product Marketing messaging, positioning, personas, value propositions, and campaign themes into outbound sequences for BDR, Sales, and Customer Success teams.
  • Draft email sequences, call scripts, LinkedIn/social touches, talk tracks, objection-handling guidance, and follow-up messaging aligned to target personas, segments, industries, and use cases.
  • Partner with Product Marketing to ensure outbound messaging reflects approved GTM strategy, buyer pain points, competitive differentiation, product value, and customer outcomes.
  • Adapt core messaging for different customer-facing motions, including prospecting, cross sell, upsell, renewal support, event follow-up, product launch outreach, and campaign specific pipeline generation.
  • Maintain consistency across outbound communication so customer-facing teams are aligned on how VelocityEHS communicates value to the market.
• Sales, BDR, and Customer Success Enablement
  • Coordinate and support enablement sessions that help BDRs, Sales, and Customer Success teams understand and effectively use outbound messaging and GTM materials.
  • Build practical enablement resources such as messaging guides, sequence briefs, rep ready talk tracks, FAQs, persona summaries, objection-handling documents, and quick reference materials.
  • Partner with Sales Enablement, Revenue Marketing, Sales Leadership, Customer Success, and Product Marketing to reinforce GTM priorities and ensure teams are prepared to execute.
  • Help customer-facing teams understand the “why” behind messaging, including target audiences, customer problems, business outcomes, proof points, and recommended use cases.
  • Gather feedback from BDRs, sellers, CSMs, and frontline leaders to identify where messaging is resonating, where teams need more support, and where enablement materials can be improved.
• Outbound Sequence Management and Optimization
  • Support the creation, organization, launch, and maintenance of outbound sequence content in partnership with BDR/Sales teams and Revenue Operations.
  • Ensure sequences are clear, accurate, persona-relevant, and aligned to VelocityEHS brand, messaging, and campaign objectives.
  • Monitor sequence usage and performance indicators such as adoption, reply rates, meetings booked, opportunities created, and qualitative rep feedback.
  • Recommend updates to outbound content based on field feedback, performance data, messaging changes, product launches, competitive shifts, or campaign learnings.
  • Maintain a library of approved outbound messaging assets so teams can easily find and use the right messaging at the right time.
• Cross-Functional Coordination
  • Serve as a connector between Product Marketing and customer-facing teams to help translate GTM strategy into execution.
  • Coordinate timelines, inputs, reviews, approvals, and launch readiness activities for messaging and enablement deliverables.
  • Work with Product Marketing to support product launches, solution campaigns, industry campaigns, and strategic GTM initiatives.
  • Partner with Marketing and Sales leadership to ensure outbound plays are aligned with campaign plans and pipeline goals.
  • Collaborate with Customer Success stakeholders to adapt messaging for existing customer conversations, expansion motions, and value reinforcement.
• What Success Looks Like
  • In this role, success means customer-facing teams know what to say, who to say it to, why it matters, and how to take action. You will help VelocityEHS improve consistency and execution across GTM motions by creating messaging and enablement that teams actually use.
  • Key measures of success include:
    • BDR, Sales, and Customer Success adoption of outbound sequences and enablement materials.
    • Improved consistency in field messaging across customer-facing teams.
    • Positive feedback from Product Marketing, Sales, BDR, Customer Success, and Revenue Marketing stakeholders.
    • Increased usage of approved messaging and GTM content.
    • Measurable contribution to pipeline-supporting activities, such as meetings booked, opportunities sourced or influenced, campaign follow-up completion, and outbound engagement.
    • Faster, more organized enablement around launches, campaigns, and priority
      GTM initiatives. 

Minimum Skills and Qualifications

• 2–4 years of experience in product marketing, sales enablement, revenue marketing, BDR/SDR enablement, demand generation, sales development, customer marketing, or a related B2B SaaS go-to-market role.
• Strong writing skills with the ability to turn strategic messaging into clear, concise, field-ready outbound communication.
• Experience creating or supporting sales/BDR materials such as email sequences, talk tracks, call scripts, messaging guides, battlecards, playbooks, or enablement decks.
• Understanding of B2B sales motions, outbound prospecting, customer engagement, pipeline generation, and the role of BDR, Sales, and Customer Success teams.
• Strong project coordination skills, including the ability to manage inputs from multiple stakeholders and keep deliverables moving.
• Comfortable facilitating or supporting enablement sessions with customer-facing teams.
• Ability to translate complex product, market, or buyer information into simple, usable messaging.
• Collaborative working style with strong attention to detail and a bias for action.
• Curiosity about customers, buyer pain points, and what makes messaging effective in real-world conversations.

Preferred Skills and Qualifications

• Experience in B2B SaaS, enterprise software, EHS, ESG, sustainability, compliance, risk management, or operational technology markets.
• Familiarity with sales engagement, CRM, enablement, or conversation intelligence tools such as Outreach, Salesloft, Salesforce, Highspot, Seismic, Gong, Chorus, or similar platforms.
• Experience supporting product launches, integrated campaigns, industry campaigns, or persona based outbound plays.
• Comfort reviewing performance data and using insights to improve messaging or enablement materials.
• Experience working with remote or distributed teams.

VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between $80,050 and $100,000 USD (United States) or between $76,500 and $99,300 CAD (Canada). We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate’s proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is eligible for our comprehensive benefits package. 

We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability.

Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting [email protected] Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.

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