Head of Growth Marketing

Are you passionate about our mission to empower patients to live their healthiest lives? Do you want to join a dynamic and innovative team that is making a difference in the healthcare industry? If so, you might be the perfect fit for our Head of Growth Marketing position!

As we rapidly scale and expand, we're looking for a Head of Growth Marketing to own our growth engine, drive demand, and turn strategy into scalable execution. In this high-impact leadership role, you’ll build, execute, and continuously optimize a performance-driven growth engine. This role is ideal for someone who blends creative execution with analytical rigor, thrives in fast-moving environments, and understands how to engage complex healthcare buyers. We are hiring for a role that may be scoped at the Senior Manager, Head, or Director level depending on candidate experience.

To excel in this role, you will need to have a strong set of qualities that will enable you to think strategically and execute effectively to close deals. You will also need to have the flexibility to nimbly operate in a fast-paced, agile environment that is constantly evolving. You will be rewarded with a competitive compensation package, a supportive and collaborative culture, and a chance to make a positive impact on the lives of millions of patients.

Areas of Responsibility

• Pipeline Growth & Optimization: Own the marketing funnel from lead generation to SQL, with a focus on selecting and owning marketing channels,  accelerating pipeline creation and conversion 
• Segmentation & Targeting: Develop audience-specific strategies to engage MSOs, ACOs, health plans, and provider groups operating in Medicare Advantage and Medicaid. Identify a serviceable addressable market (SAM) and convert that into a serviceable obtainable market (SOM).
• Performance & Demand Generation: Selects and manages marketing channels to drive high-intent engagement.
• Experimentation & A/B Testing: Build a rigorous framework for testing channels to improve conversion and ROI.
• Sales Enablement: Drive leads into a CRM and build a marketing funnel that supports sales prioritization and lead scoring. Own and optimize the lead acquisition funnel.
• Analytics & Attribution: Own marketing analytics and attribution across the funnel — measuring CAC, engagement by persona, channel effectiveness, and revenue impact.
• Cross-Functional Collaboration: Work closely with Product, Sales, and Ops to align on messaging, market needs, and user insights.
• Team Building: Support the VP of Marketing to recruit and lead a high-performance growth team, instilling a test-and-learn culture of accountability and creativity.

Ideal Qualifications for this Position

• Minimum 3-5 years of B2B marketing experience both in-house and at an agency, including 2+ years in health tech, digital health, or healthcare SaaS. Title will be scoped depending on experience and fit.
• Demonstrated ownership or support of pipeline or sales goals, with experience aligning marketing efforts to CRM metrics.
• Understanding of risk-bearing healthcare organizations (MSOs, ACOs, payers) and experience marketing in regulated segments such as Medicare Advantage and Medicaid.
• Ability to define and target a serviceable addressable market with a data-driven approach.
• Hands-on experience using HubSpot to build landing pages, configure lead scoring, and manage handoffs to a sales team.
• Proven experience building and optimizing lead generation campaigns in Meta, Google Ads, and/or LinkedIn.
• Experience managing or partnering with external creative resources 
• Excellent verbal and written communication skills with a focus on clear, outcome-oriented messaging.
• Comfortable operating in a resource-constrained startup environment — willing to switch between strategic thinking and tactical execution as needed.
• Bonus: Experience marketing healthcare services to medical professionals or clinic administrators.

Other Important Information about this Position

• This position may be primarily remote, with some presence in our Denver, Colorado office necessary at times. 
• This position may require travel to visit current and potential customers
• The ability to work productively and without interruption or distraction during Mountain Time business hours is essential. 
• Every position requires certain physical capabilities. Credo seeks to make reasonable accommodations that enable individuals with disabilities to perform essential duties when possible. 
• Equal employment opportunity is a fundamental principle at Credo. We are committed to a work environment in which relationships are characterized by dignity, courtesy, and respect. We are committed to nondiscrimination in all business operations.
• Base salary for this role is $110,000-160,000 + bonus + equity. We are hiring for a role that may be scoped at the Senior Manager, Head, or Director level depending on candidate experience and fit. Compensation will be commensurate with the final level of the role.

Salary for this role is $110,000-160,000 + bonus + equity

This job description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position. As the nature of business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.