Head of Marketing Performance & Analytics

We’re looking for a Director of Marketing Operations & Analytics who will own the systems, data, processes, and insights that power Torq’s global demand engine. Reporting to the VP, Growth, this role will be responsible for architecting and evolving the marketing tech stack, advancing attribution and analytics rigor, optimizing lead workflows, and ensuring the marketing organization has the systems and intelligence needed to scale efficiently.

This leader is both a strategic thinker and hands-on builder—deeply technical, operationally excellent, and obsessed with data quality, automation, and performance visibility.

• Own Torq’s full marketing technology stack (MAP, CRM alignment, analytics tools, integrations, data enrichment, automation platforms).
  
• Evaluate, implement, and optimize new tools to increase efficiency, accuracy, and scalability.
  
• Maintain system hygiene, governance, and compliance across all marketing technologies.
  

• Own the marketing database, audience segmentation models, and data structure to ensure accuracy, completeness, and usability.
  
• Build and maintain dashboards for marketing KPIs, funnel performance, channel health, and forecasting.
  
• Lead advanced analytics, including cohort analysis, velocity modeling, LTV/CAC insights, and ROI reporting.
  
• Develop and own Torq’s attribution model, ensuring executives have clear visibility into channel and campaign performance.

• Own the end-to-end lead management framework (scoring, routing, enrichment, QA, SLAs, MQLs, hand-raisers, recycle paths).
  
• Collaborate closely with Sales Leadership and BDRs to improve conversion rates and ensure clear accountability across the funnel.
  
• Continuously optimize lifecycle stages and transitions to support pipeline efficiency.

• Own the strategy, roadmap, and operational processes for Torq’s website in partnership with an in-house Web Developer.
  
• Oversee website experimentation, conversion-rate optimization (CRO), performance, and technical SEO health.
  
• Ensure the website integrates seamlessly with analytics, tracking, and personalization systems.

• Build a multi-touch attribution framework and provide actionable insights to guide investments.
  
• Publish monthly marketing performance narratives, including trends, bottlenecks, opportunities, and recommended actions.
  
• Partner with Growth, Revenue Ops, and Finance to support quarterly planning and forecasting.
  

• Track marketing operations trends and emerging tools to maintain a cutting-edge tech stack.
  
• Introduce best practices across automation, data governance, experimentation, and analytics.
  
• Develop scalable processes to support Torq’s rapidly expanding global marketing engine.

• 8+ years of experience in B2B SaaS marketing operations, analytics, or revenue operations.
  
• Proven expertise managing marketing operations, databases, attribution models, and complex tech stacks.
  
• Strong technical understanding of MAPs (Marketo/HubSpot), CRM (Salesforce), CDPs, BI tools, routing/scoring systems, and web analytics.
  
• Deep experience with lead lifecycle frameworks and funnel optimization.
  
• Strong analytical mindset with mastery in dashboarding, reporting, and actionable insights.
  
• Experience supporting high-growth teams in fast-paced environments.
  
• Collaborative leader with excellent communication and cross-functional alignment skills.
  
• Curious, innovative, and constantly pushing for automation, scalability, and data excellence.
  As an equal opportunity employer, we are committed to a team defined and empowered by diversity. We consider qualified applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.