Head of Marketing

About Naboso

Naboso® is a sensory technology company helping people feel more to move better. Through patented textured insoles, socks, mats, and accessories, Naboso stimulates sensory receptors in the feet to improve balance, posture, gait, and overall movement quality.

Trusted by athletes, clinicians, and wellness professionals, Naboso partners with brands including Vivobarefoot, Pilates Addiction, and Exponential Fitness (StretchLab, Club Pilates). The company sells primarily through Naboso.com and is scaling toward $20M+ in ecommerce revenue with a strong focus on scientific credibility and long-term brand trust.

The Role

The Head of Marketing is Naboso’s single owner of ecommerce growth. This is a senior, hands-on role responsible for scaling revenue from approximately $8–10M to $20M+ while maintaining strong unit economics.

This is not a brand-only or people-manager role. You will personally own strategy, execution, and results across performance, lifecycle, brand, partnerships, and onsite conversion—and make disciplined trade-offs between growth, CAC, LTV, and operational risk.

What You’ll Own

Ecommerce Growth & Economics

• Annual and quarterly revenue targets, channel mix, and spend allocation
• Core P&L levers: CAC, MER, conversion rate, AOV, LTV, and payback
• Performance marketing across Meta, Google, Amazon, and emerging channels
• Organic growth engines including SEO, content, affiliates, and influencers

Lifecycle, Website & Conversion

• Email/SMS strategy across onboarding, education, retention, and win-back
• Website UX, CRO, landing pages, and merchandising in partnership with Operations
• Structured testing across offers, funnels, bundles, and creative

Brand, Content & Scientific Credibility

• Brand positioning, voice, and compliance across all customer touchpoints
• Translation of complex sensory and movement science into clear, accessible messaging
• Content strategy across web, email, social, and partnerships
• Close collaboration with Founder Dr. Emily Splichal on education and thought leadership

Leadership, Partners & Insight

• Lead a lean internal team and manage external agencies
• Scale partnerships, affiliates, and influencers with a credibility-first approach
• Build dashboards, forecasts, and monthly executive reporting
• Use AI to increase testing velocity, insight generation, and execution speed

What We’re Looking For

• 7–12+ years in digital marketing, with ownership of ecommerce growth
• Experience scaling a DTC or ecommerce brand from ~$8M toward $20M+
• Strong command of unit economics and performance marketing
• Hands-on operator comfortable in GA4, Shopify, attribution, and cohort analysis
• Proven ability to lead small teams and agencies with clarity and accountability
• Interest in movement science, balance, or performance strongly preferred