Head of Marketing

About OuterSignal
We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.
What You'll Do:

• Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound

• 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)

• Deploy a $1M+ annual marketing budget across channels that actually convert

• Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut

• Build and manage our affiliate program and content engine (agencies, consultants, tech partners)

• Oversee our outbound and cold email strategy

• Work directly with Founders on channel strategy, messaging, and market positioning

• Hire and scale the marketing team as we hit milestones

Who You Are:

• 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing

• You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech

• Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)

• Experience building affiliate or partnership programs from scratch

• Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting

• Fluent in HubSpot (or similar CRM) for pipeline management and automation

• You think in CAC, LTV, payback period, and channel contribution

• Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools

• Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.

What We Offer:

• Impact: Join at the ground floor where your work directly influences company trajectory

• Growth: Rapid company growth creates exceptional learning and advancement opportunities

• Flexibility: Remote-first culture with autonomy over your work

• Team: Work alongside the founding team

• Mission: Revolutionizing the way brands understand and market to their customers