Head of Product Creative

Head of Product Creative

As Head of Product Creative, you'll lead the multidisciplinary Product Creative team within Coinbase's Design organization, spanning visual design, motion, and illustration. This team shapes the creative direction and visual storytelling of the Coinbase consumer product, turning bold ideas into polished, emotionally resonant experiences.

You'll set the creative bar for the product, art direct a team of senior visual and motion designers, and partner closely with Product Design, Engineering, Product Management, and Marketing to ship work that delights millions of customers.

What you'll do:

• Own the creative direction and visual identity of the Coinbase consumer product, evolving the design language across icons, color systems, typography, and UI components.
• Lead high-impact product launch campaigns from concept through delivery, with rigorous attention to visual craft and storytelling.
• Partner with Product Designers, Engineers, Product Managers, and Marketers to embed creative thinking into every stage of the product development process.
• Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared best practices, and hands-on art direction.
• Shape the creative strategy for how Coinbase products look, move, and feel, balancing innovation with feasibility at scale.
• Drive design excellence by directly contributing as a senior IC when needed, rolling up your sleeves on high-visibility projects.

What we look for in you: 

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences.
• 2+ years managing or mentoring senior designers, with demonstrated ability to build creative culture and elevate team output in a remote-first environment.
• Deep expertise in visual design fundamentals (typography, layout, color, composition) and the ability to direct motion design and illustration work.
• Proven track record of leading cross-functional creative initiatives from concept to adoption, partnering with Product, Engineering, and Marketing stakeholders.
• Fluency in Figma, Adobe Creative Suite, and prototyping tools, with the ability to produce and critique work at the highest level of craft.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.