Inside Sales Representative - Springwell

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

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As an Inside Sales Representative for our Springwell brand, you’ll help homeowners across the U.S. gain confidence in their water by guiding them to the right high-performance filtration and treatment solutions. You’ll manage a high volume of inbound inquiries via phone, chat, and email, while using consultative selling techniques to recommend tailored, trustworthy solutions.

You will succeed in this role by learning quickly, responding decisively, and communicating clearly—demonstrating our Think Fast mindset. You’ll Work It Together with teammates by sharing insights, refining best practices, and collaborating across departments to continually improve customer experience.

And you’ll Make the Hard Call by asking the right discovery questions, navigating technical product conversations, and guiding homeowners to the system that best fits their needs—even when it means recommending a simpler or lower-cost solution.

POSITION LOCATION: Remote in the United States

Compensation includes a lower base, but total earnings with commissions typically fall between $100K–$150K, with senior‑level associates landing toward the top end. Commissions start immediately and are based on overall business performance—not individual quotas—creating a more predictable and scalable earning path.

We are hiring at three levels:

• Associate Inside Sales Representative: Ideal for early-career professionals with strong communication skills and the ambition to build a career in technical, consultative sales. This role focuses on learning product fundamentals, supporting administrative duties, providing industry-leading customer service, and closing standard system configurations with support.

• Inside Sales Representative: Designed for candidates with proven sales performance who can independently manage the full inside sales cycle but have limited exposure to the Water Quality industry. This role requires strong discovery skills, objection handling, and consistent quota achievement.

• Senior Inside Sales Representative: Best suited for experienced inside sales professionals with a track record of high performance in the Water Quality industry. This role owns higher-value, more complex customer engagements and plays a leadership role in driving team effectiveness and process improvement.

What you will be doing:

Key Responsibilities (All Levels)

• Engage inbound prospects via phone, chat, email, and scheduled follow-ups.
• Conduct structured, needs-based discovery to understand customer water quality concerns.
• Educate customers on Springwell products and solutions in a clear, consultative manner.
• Recommend system configurations aligned to customer needs, budget, and installation requirements.
• Progress assigned opportunities through defined sales stages toward close.
• Maintain accurate, timely CRM records including call notes, follow-ups, and pipeline activity.
• Continuously build product knowledge, including system capabilities, installation factors, and competitive alternatives.
• Deliver a professional, trust-building customer experience that drives conversion and long-term brand credibility.

Additional Responsibilities (Inside Sales Representative)

• Independently manage the full sales cycle for standard and moderately complex system configurations.
• Confidently handle common objections related to pricing, installation, and product differentiation.
• Balance high inbound lead volume while maintaining conversion quality and follow-up discipline.
• Identify opportunities to upsell or cross-sell within approved product configurations.
• Consistently meet or exceed assigned revenue and productivity targets.
• Escalate advanced technical scenarios or edge cases appropriately while learning to resolve them independently over time.

Additional Responsibilities (Senior Inside Sales Representative)

• Own high-value deals, advanced system configurations, and customers with complex water quality or installation requirements.
• Lead escalated conversations and resolve challenging objections with minimal support.
• Serve as a subject-matter resource for product application, configuration strategy, and consultative selling.
• Coach and mentor Associate and Inside Sales Representatives through call feedback, deal reviews, and best-practice sharing.
• Influence sales effectiveness by contributing to scripts, objection handling, tools, and process improvements.
• Partner cross-functionally with Marketing, Product, and Operations to surface insights that improve lead quality and customer outcomes.
• Consistently outperform standard performance benchmarks in revenue, close rate, and deal quality.

Associate Inside Sales Representative

• 1+ years of experience in sales, customer service, or another customer-facing role.
• Demonstrated ability to communicate clearly, ask thoughtful questions, and build rapport.
• Strong listening skills and willingness to follow structured discovery and sales processes.
• Coachable mindset with the ability to absorb feedback and apply it quickly.
• Comfort handling inbound calls and managing multiple leads in a fast-paced environment.

Inside Sales Representative:

• 2+ years of inside sales experience with documented performance results.
• Proven ability to independently manage a full sales cycle from qualification through close.
• Strong needs-based discovery and objection-handling skills.
• Experience selling higher-consideration or consultative products (not just transactional).
• Ability to manage high inbound lead volume while maintaining conversion discipline.
• Proficiency using CRM systems to manage pipeline, follow-ups, and forecasting.

Senior Inside Sales Representative:

• 4+ years of Water Quality sales experience with a consistent record of exceeding quota.
• Demonstrated success selling higher-ticket, consultative solutions with longer or more complex decision cycles.
• Advanced discovery skills, including diagnosing nuanced customer needs and constraints.
• Ability to independently manage complex pipelines, edge cases, and escalations.
• Proven capability to influence others through coaching, deal reviews, or process input.
• Strong business judgment and comfort making decisions with limited guidance.

PREFERRED QUALIFICATIONS:

• Background in selling water treatment, home services, or other technical home-improvement systems (e.g., HVAC, solar).
• Deep understanding of residential water quality concerns and installation requirements.

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $35,000 USD - $55,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.

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