Integrated Campaigns Manager

What you’ll do

• Design and own integrated marketing campaigns across multiple channels (video, social, webinars, lifecycle, and more), from concept to execution and performance.
• Define campaign strategy end-to-end: messaging, content formats, channel mix, and distribution approach.
• Develop a repeatable playbook for launching and scaling campaigns that drive acquisition, engagement, and pipeline.
• Lead video strategy as a core content pillar—defining when, why, and how to use video effectively across the funnel.
• Establish clear KPIs and measurement frameworks for campaigns and content, tying efforts to business outcomes.
• Partner with Product, Sales, and Customer Success to translate real user insights into compelling campaign narratives.
• Run structured experiments across formats, channels, and messaging to continuously improve performance.
• Collaborate with internal team members and external contributors to execute and scale campaign production.
• Provide clear direction on what to execute vs. delegate, ensuring high-quality output without becoming a bottleneck.
• Continuously refine strategy based on data, performance insights, and evolving company priorities.

About you

5–8+ years of experience in content marketing, campaign marketing, or growth roles—ideally in high-growth startups or B2B/B2C environments.
Proven track record of building and executing integrated, multi-channel campaigns that drive measurable results.
Strong understanding of how different channels (video, social, email, webinars, etc.) work together as a system.
Experience using video as a core part of a content or campaign strategy.
Ability to define success metrics and use data to evaluate and improve campaign performance.
Comfortable operating in high-velocity environments with a high volume of content and rapid iteration.
Strong strategic thinking combined with hands-on execution ability.
Excellent communication skills, with the ability to translate ideas into clear campaign plans and briefs.
Experience collaborating cross-functionally with product, sales, and customer-facing teams.
Highly structured thinker with a bias toward action and ownership.
Bonus: Experience in SMB or B2C environments with fast-paced content cycles.
Bonus: Experience creating content for contractors, trades, construction, or other blue-collar audiences.
Bonus: Exposure to product marketing or storytelling-driven campaigns.

What we offer

Competitive Salary + Equity
Unlimited Paid Time Off (PTO)
401(k)
Medical, Dental & Vision Insurance
Life & Disability Insurance
Flexible Spending Account (FSA)
Dependent Care FSA (DC FSA)
Relocation Allowance
Top-Notch Equipment - Choose your laptop!
Team Offsites