Integrated Marketing Manager (Remote)

Blue Acorn iCi is seeking an Integrated Marketing Manager to play a pivotal role in enhancing the company's online presence, managing diverse marketing campaigns, and facilitating various types of corporate events. This multifaceted position requires a strategic thinker with a knack for lead generation, proficiency in various marketing tools, and the ability to collaborate across departments.

The Integrated Marketing Manager must be self-motivated, proactive and have an assertive yet professional demeanor, be detail oriented, and possess strong multitasking and program management skills.

Location: Remote – US

• Coordinate corporate events and tradeshows, including GTM strategy, account mapping, client outreach, on-site details, logistics and more.
• Recommend, develop, and implement effective marketing plans for generating event revenues.
• Think outside the box to create exciting event experiences.
• Work with Infosys/Infosys Aster corporate marketing, vertical marketing, sales, and marketing leaders.
• Support Adobe partner marketing efforts.
• Lead marketing efforts for events ranging from 1:1 engagements and one-to-many events to large sponsorships.

• Develop and implement strategies for joint marketing and sales campaigns, aligned with Adobe and Infosys.
• Identify opportunities and gaps, creating new initiatives to drive sales metrics.
• Work closely with sales to anticipate their needs and create initiatives that create and influence company revenue.
• Lead marketing efforts through sales.
• Support digital campaigns, including automated Salesforce campaigns.
• Support content efforts, including blog posts and new sales materials.

• Help develop and maintain strong relationships with technology partners across our ecosystem through co-marketing efforts, weekly meetings, business planning, etc.
• Support GTM efforts for joint events and activations, as well as strategic partner positioning within the DX space.
• Define the Blue Acorn iCi brand/Infosys Aster within the parent company and Adobe.

• Support digital marketing efforts via Pardot.
• Manage email campaigns, monthly newsletters, and custom forms.
• Analyze efforts to identify opportunities and weaknesses within strategies and tactics.
• Ensure Pardot marketing efforts are tied to Salesforce metrics to track investment, engagement, opportunities, ROI and more.
• Manage Salesforce/Account Engagement administration for marketing.
• Build and track campaigns.
• Manage dashboards.
• Manage lead uploading.
• Support email marketing and building.

• Own the Blue Acorn iCi social media strategy, including content planning, scheduling, analyzing and reporting.
• Manage and coordinate all social strategy and planning efforts through LinkedIn, including event campaigns, new solution campaigns, internal awareness campaigns, and new content.

• Build awareness of Blue Acorn iCi’s latest insights, solutions, initiatives and offerings within Infosys’s Digital Experience (DX) audience and beyond.
• Support the Adobe partner newsletter, Adobe partner EU newsletter, Infosys quarterly newsletter, one-off campaigns, and client newsletter on various sequences throughout the year.

• Assist in publishing, updating and reporting upon Blue Acorn iCi’s corporate website.
• Develop and manage advertising campaigns across platforms like LinkedIn and Google, analyzing their effectiveness and adjusting strategies accordingly.
• Evaluate potential new advertising platforms and/or programs.

• 4–6 years of B2B marketing experience, preferably within technology, consulting, SaaS, digital services, or partner ecosystems.
• Strong experience and understanding of Pardot and Salesforce.
• Proven event management experience on a large scale, including industry tradeshows, and small scale, including intimate client gatherings.
• High attention to detail and ability to articulate trends and results through data.
• Excellent written and verbal communication skills, interpersonal skills, ethics, and cultural awareness.
• Strong multitasking and program management skills.
• Self-motivated and proactive with an assertive yet professional demeanor.
• Ability to collaborate across departments.

• Bachelor’s degree, preferably in marketing, communications or related field.
• Experience in the B2B services industry, preferably in SaaS/Tech.
• Experience with Salesforce reporting and administration is a plus.

The base salary range for this position is $95,000–$125,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.