Integrated Marketing Program Manager

Key Responsibilities

Campaign Strategy, Planning & Execution 

• Develop and manage integrated marketing campaigns supporting new product launches, emerging customer segments, and brand initiatives. 

• Own campaign planning, product launch briefs, timelines, and cross-channel go-to-market plans. 

• Collaborate closely with segment/product marketing, sales, creative, digital, internal communications, and external agencies to drive alignment and execution. 

Content, Creative & Multimedia Development 

• Oversee creation of web content (e.g., landing pages, product pages, blog posts) aligned with campaign goals and segment/product/marketing. 

• Drive increased use of multimedia—especially video—to enhance storytelling and customer education. 

• Support thought leadership and PR initiatives, including bylines, media angles/pitches, and content for new market segments. 

Partnerships & Brand Presence 

• Lead joint marketing initiatives with customers, partners, and distributors, ensuring alignment with partner programs and co-marketing goals. 

• Support distributor marketing programs with targeted campaigns, co-branded assets, tradeshow collaboration, and enablement materials. 

• Coordinate with cross-functional teams and external vendors to ensure alignment on strategy, messaging, and deliverables. 

Demand Generation & Pipeline Contribution 

• Plan and execute demand generation campaigns across paid media, email, social, and partner channels. 

• Work closely with digital and analytics teams to monitor performance, optimize campaigns, and maximize ROI. 

• Define KPIs, track results, and provide insights and recommendations to stakeholders. 

Sales Enablement & Internal Alignment 

• Develop sales enablement materials including slides, customer case studies, and other collateral to support sales with customer-facing activities.  

• Partner with Product Marketing and Sales to ensure seamless handoff of leads generated and alignment on messaging, targets, and campaign follow-up. 

• Collaborate with stakeholders to maintain consistent brand and sub-brand identity across all marketing touchpoints. 

Qualifications

Required 

• Bachelor's degree in marketing, Communications, Business, or related field. 

• 6+ years of experience managing integrated marketing or multi-channel campaigns in high tech, preferably semiconductor.  

• Proven experience executing campaigns that include digital, social, content creation, events, and partner marketing components. 

• Strong project management skills and ability to manage multiple complex initiatives. 

• Excellent written and verbal communication skills. 

• Data-driven approach with experience analyzing campaign performance. 

Preferred 

• Experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce). 

• Background working in semiconductor or similar sectors. 

Key Competencies

Key Competencies 

• Strategic and creative thinker 

• Cross-functional collaboration 

• Strong organizational and project management capabilities 

• Analytical, data-driven decision-maker 

• Excellent communication and stakeholder management 

• Brand and storytelling mindset