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Job Title: Integrated Marketing Strategist
Role Summary: The Integrated Marketing Strategist is responsible for shaping, planning and overseeing the execution of cross-channel marketing strategies that align paid, owned and earned media (omni-channel) with business and brand objectives. This role acts as the connective tissue between media, creative, analytics, and account teams — ensuring all channels combine into a unified journey and deliver measurable impact.
Essential Job Functions:
● Develop holistic marketing plans that cover the full funnel (awareness → consideration → conversion → retention), identifying how each channel (paid social, search, programmatic, CRM/email, content, partnerships) plays its role.
● Collaborate with account leadership, channel leads, creative teams and analytics to translate business goals into media strategies, creative briefs and test road-maps.
● Define and track key performance indicators (KPIs) across channels, build a shared KPI glossary, reconcile source data, ensure measurement integrity.
● Use data and insights to identify opportunities, optimize media mix and budget allocation, drive performance improvements across channels.
● Lead scenario modeling or attribution-thinking (where scale permits) — e.g., forecasting spend to outcome, building cross-channel journey maps.
● Manage the governance around integrated campaigns — ensuring timing, messaging, creative consistency, brand voice alignment and operational smoothness.
● Produce regular client-facing and internal reports/insights that clearly articulate what’s working, what’s not, and what we’re doing next.
● Serve as a strategic advisor to clients (or internal clients) — helping them understand how marketing investments ladder up to organizational outcomes (revenue, donations, awareness, retention).
● Stay current with marketing technology, data/analytics advancements, channel innovations and best practices — and bring those insights into the planning process.
Experience:
● Bachelor’s degree in Marketing, Communications, Business or related. (Masters preferred in some senior roles.)
● 8+ years of experience in integrated marketing, or performance strategy across multiple channels (agency or brand-side).
● Proven track record of developing and managing multi-channel marketing campaigns that delivered measurable outcomes.
● Strong analytical mindset — ability to interpret data, build models, reconcile across sources, and derive strategic recommendations rather than purely descriptive reports.
● Experience with media (paid and owned), CRM/email, programmatic, search, content and social (either directly or through collaboration).
● Excellent communication and presentation skills — able to translate complex strategy and data into compelling narratives for senior stakeholders.
● Strong project and stakeholder management skills — able to coordinate multiple channels, teams, timelines, and budgets.
● Ability to think conceptually and strategically, while also overseeing tactical execution details.
● Familiarity with modern marketing technology (ad platforms, analytics tools, CRM systems, attribution frameworks) is highly desirable.
● For nonprofit or mission-driven organizations: an understanding of donor/customer lifecycle, engagement metrics, awareness vs. conversion dynamics is a plus.
Success Metrics
● Achievement of agreed KPI outcomes (e.g., ROAS, cost per acquisition, donor LTV, recurring donor rate)
● Improvement in cross-channel integration (e.g., fewer silos, more unified creative + messaging)
● Improved data integrity and trust in reporting (e.g., reconciliation between internal and external metrics)
● Client satisfaction: clients perceive the strategist as driving insight, alignment and strategic leadership, not just tactical execution.
Reporting Structure
● Works closely with Account Managers, PMO/Project Managers, Channel Leads (Paid Social, Search, CRM/Email, Programmatic), Creative, Analytics
The salary range below represents the base salary range for this role in the United States. Final compensation will be determined based on professional experience, scope of responsibilities, and overall business needs.
Salary Range: $110,00–$140,000
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
