Freelance SEO specialist responsible for keyword research and planning, metadata and on-page/content optimisation, SEO copywriting, and bilingual keyword translation (English↔Latvian). Manage SEO data, use analytics and third-party SEO tools, implement HTML/JavaScript SEO fixes, and collaborate to deliver measurable SEO improvements across clients.
About Adapt
Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
MAIN PURPOSE OF THE JOB
We are seeking a freelance SEO Specialist to join and support our SEO team. In this role, you will play a key part in enhancing our SEO efforts by conducting keyword research, utilizing keyword planners, and optimizing content, among other responsibilities.
MAIN DUTIES
The following is a non-exhaustive list of responsibilities and areas of ownership for this role:
- Keyword Research
- Keyword Planner
- Metadata Optimisation
- Content Optimisation
- On-Page Optimisation
- Keyword Translation from English to Latvian and Latvian to English
- Data Handling and Management
- SEO Copywriting
REQUIREMENTS
Education Level
- Bachelor's degree (B. A.) from a college or university in a related field, or equivalent work experience.
Experience
- A minimum of 1 year of hands-on experience in SEO.
- Strong working knowledge of HTML and JavaScript for SEO, with basic skills in writing and reading code.
- In-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others.
- Proven ability to deliver successful results through SEO initiatives.
- Extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends.
- Advanced proficiency in Excel for data analysis and reporting.
- Expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, Majestic, and similar platforms.
- Exceptional organizational and time management skills, with the ability to set priorities and meet deadlines consistently.
- Strong understanding of how other online and offline marketing channels—such as display ads, affiliates, social media, print, TV, and email—interact with and influence SEO.
Please note that successful candidates will need to have an Office 365 License installed into their devices to be able to complete the tasks assigned.
About Adapt Worldwide
Adapt – a Welo Global company – is a digital performance marketing agency with services across Paid Search, Programmatic, Paid Social, SEO, Content Marketing, Conversion Optimization, and Web Analytics. We help brands grow faster at home and abroad in over 250 languages.
We have an international presence and we are getting busier every month with new business and fantastic client retention. Adapt has recently launched a new brand, website, and proposition, making this an exciting opportunity to join a growing and ambitious digital marketing agency, helping to define a new direction for its in-house marketing initiatives.
Similar Jobs
Artificial Intelligence • Hardware • Healthtech • Software
The Senior Data Platform Engineer will manage and develop the data infrastructure on Databricks and AWS, ensuring scalable and efficient data capabilities while collaborating across teams.
Top Skills:
AWSDatabricksKafkaKinesis
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
Lead design and implementation of shared, reusable data models and a certified metrics layer. Standardize pipeline patterns, CI/CD, and governance; modernize orchestration and observability; partner with Data Science, Infrastructure, and Product to deliver reliable analytics pipelines and enable AI-native data development.
Top Skills:
AirflowAtlanDatabricksDatabricks Metric ViewsDbtDbt MetricflowDelta LakeGreat ExpectationsMonte CarloPythonSpark SqlSQLUnity Catalog
Cloud • Fintech • Information Technology • Machine Learning • Software
Drive sales operations for US and Canada markets, aligning strategy with execution while enhancing seller performance through data-driven insights and operational excellence.
Top Skills:
DbtSalesforceSnowflakeTableau
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
