Lead Development Representative

The Lead Development Representative (LDR) is responsible for identifying, engaging, and qualifying prospective clients to create new business opportunities across OrthoSynetics and PatientPath's service offerings. This role serves as the first point of contact for potential clients and is critical to building a consistent pipeline of qualified opportunities for the sales team.

The LDR works closely with marketing and sales to execute outbound prospecting campaigns, follow up on inbound inquiries, and nurture leads through the early stages of the sales process. Success in this role is measured by the volume and quality of qualified meetings, opportunities created, and contributions to overall revenue growth.

Key Responsibilities

Lead Generation & Prospecting

• Identify and research prospective healthcare organizations, practices, and decision-makers that align with company growth objectives.
• Execute outbound prospecting efforts through phone calls, email campaigns, LinkedIn outreach, and other communication channels.
• Build and maintain target account lists for strategic growth initiatives and new verticals.
• Generate qualified appointments and discovery meetings for sales leadership.

Lead Qualification

• Engage inbound and outbound leads to assess fit, interest, needs, and buying readiness.
• Conduct initial discovery conversations and document findings within the CRM.
• Qualify leads against established criteria and route opportunities to the appropriate sales team member.
• Maintain consistent follow-up activities to nurture prospects until sales-ready.

Pipeline Management

• Maintain accurate and up-to-date records of all prospect interactions and activities in Hubspot CRM.
• Track lead progression through the sales funnel and ensure timely follow-up.
• Support pipeline reporting and forecasting activities.
• Identify trends and provide feedback to improve lead quality and conversion rates.

Qualifications

• Bachelor's degree preferred or equivalent business development experience.
• 2+ years of experience in lead generation, business development, inside sales, or a related role.
• Strong verbal and written communication skills.
• Ability to confidently engage executives, practice owners, and healthcare leaders.
• Experience with CRM platforms and sales engagement tools.
• Strong organizational skills with the ability to manage multiple priorities.
• Self-motivated, results-oriented, and comfortable working in a fast-paced environment.

Key Performance Indicators (KPIs)

• Outbound activity volume (calls, emails, LinkedIn outreach)
• Lead response time
• Qualified meetings scheduled
• Sales opportunities created
• Meeting to close conversion rate
• Revenue influenced by sourced opportunities

Success Profile

The ideal candidate is highly motivated, persistent, and energized by creating new opportunities. They are comfortable initiating conversations, skilled at uncovering prospects' needs, and committed to helping drive company growth through strong, consistent outreach.