Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.
Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together.
As the Staff Marketing Analyst, you will:
- Partner closely with Marketing and Partnerships to shape budget allocation, channel mix, and campaign strategy through proactive, data-driven insights.
- Own performance analytics across lifecycle, direct mail, paid, and partnership channels—deeply understanding what’s working, why, and where to optimize.
- Define and evolve marketing measurement frameworks, including attribution methodologies, incrementality testing, and ROI modeling to better understand channel effectiveness.
- Build and maintain clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes—while continuously improving data quality and trust.
- Drive improvements to the marketing analytics data foundation, ensuring datasets, definitions, and pipelines are reliable, scalable, and well-documented.
- Partner with Data Engineering and Analytics Engineering to improve data models, tracking, and instrumentation that power marketing insights.
- Act as a thought partner to marketing leadership, influencing strategy through deep analysis and a strong point of view grounded in data.
- Enable the broader marketing team to self-serve analytics by improving tooling, documentation, and training on dashboards and data best practices.
- Own and improve marketing analytics and MarTech Ops tooling (e.g., Braze and related platforms), focusing on scalability, automation, and usability.
About You:
- You bring 8+ years of experience in marketing or growth analytics, with deep expertise in performance marketing, MarTech Ops, and a track record of influencing strategy at a senior level.
- You have strong intuition and experience with channel mix optimization across lifecycle, acquisition, and partnerships, and understand how these levers work together to drive growth.
- You are highly fluent in marketing measurement, including attribution methodologies, incrementality testing, funnel analysis, and ROI modeling.
- You have strong technical skills in SQL and experience using Python or R to perform advanced analysis, build models, or support experimentation.
- You care deeply about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
- You excel at translating complex analyses into clear, actionable insights and are comfortable influencing senior stakeholders.
- You are passionate about enabling others—whether through building intuitive dashboards, improving documentation, or training business partners to self-serve analytics
Even Better:
- Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.
- Experience working closely with data platform teams to improve marketing data models and tracking.
- Familiarity with lifecycle marketing platforms (e.g., Braze) and their data ecosystems.
- Experience designing and interpreting experiments, including incrementality and lift testing in performance marketing.
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
What Makes an Earnie:
At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:
- Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
- Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
- Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
- Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
- Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
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