Lifecycle Experience Lead

Location: Austin, TX
Employment Type: Full-time, In-Office
Department: Marketing
Salary: $160k + base plus equity

Steadily is looking for a Lifecycle Experience Lead to own lifecycle communications as a system — not just campaigns. You’d be the product owner for how customers experience, understand, and trust the brand and product across marketing and service touch points. The objective is to move beyond simply "sending messages" to designing intentional customer journeys that not only enhance the client experience but also highlight opportunities for improved product and operational design.

This role reports directly to the Chief Marketing Officer.

Experience Design: You design lifecycle journeys holistically and approach the role as a product owner, using communications to shape the overall client experience. You identify when messaging is compensating for upstream UX or process issues, such as broken handoffs between product, support, and marketing, and surface insights to help design clear, frictionless flows.

Campaign Strategy and Execution: Own the campaign strategy and daily execution of all automated, personalized lifecycle communications. Define touchpoints that drive acquisition, activation, service, retention, and brand loyalty. Display a keen focus on user experience and issue resolution for clients, reducing contacts and service requests through strategic and personalized communications.

Cross-Functional Collaboration: Partner closely with internal stakeholders to align messaging, unlock data, and refine event triggers. Advise internal stakeholders on the best automated campaign strategies to achieve their desired outcomes.

Data & Segmentation: Leverage analytics to understand behavior, segment audiences, shape messaging, and personalize communications at scale.

Copywriting & Brand Voice: Develop compelling transactional and marketing copy, ensuring communication is clear, on-brand, and appropriate to each audience.

Experimentation & Optimization: Track KPIs and report performance; test messaging, sequencing, content, and timing to continuously improve performance.

Platform & Compliance Stewardship: Apply automation operational best practices; steward deliverability, regulatory and legal compliance, consent management, and platform hygiene.

Experienced: 5+ years of managing programs across lifecycle marketing, client experience, operations, or growth functions. Hands-on experience building automated flows in platforms like Braze, Iterable, Customer.io, or HubSpot.

Action-oriented: Strong execution mindset, comfortable writing briefs, copy, building campaigns, and pulling your own data. Ability to manage multiple programs and ship fast in a changing environment

Data-driven: Analytical instincts with experience measuring impact and reporting on KPIs. Comfortable with leveraging user insights to segment audiences and conduct thoughtful experiments.

Highly desirable: Experience in regulated environments (InsurTech, Fintech, Lending, HealthTech, Payments) or B2B Saas. Copywriting skills for both D2C and B2B lifecycle messaging.

• Salary: 160k+ base

• Equity: Stock options in a fast-growing company

• Time Off: 3 weeks PTO + 6 federal holidays

• Insurance: Medical, dental, vision, life, disability, HSA, FSA

• Retirement: 401(k)

• Perks: Free snacks, team lunches, collaborative office culture

• Austin, Texas.

• Steadily is building a workplace environment of team members who are passionate and excited to be together in person. Our office is in Austin, TX and is key to our fast-paced growth trajectory.

Good company: Our founders have three successful startups under their belt and have recruited a stellar team to match.

Top compensation: We pay at the top of the Austin, TX market (see comp).

Growth opportunity: We’re an early-stage, fast-growing company where you’ll wear a lot of hats and shape product decisions.

Strong backing: We’re growing fast, we manage over $2 billion in risk, and we’re exceptionally well-funded.

Culture: Steadily boasts a very unique culture that our teammates love. We call it like we see it and we’re nothing if not candid. Plus, we love to have a good time. Check out our culture deck to learn what we’re all about.

Awards: We've been recognized both locally and nationally as a top place to work. Recently we were ranked 16th on Forbes' 2026 Best Startup Employers list, and 63rd on the prestigious Inc 5000 Fastest Growing Companies list. We've also been recognized as one of the Best Landlord Insurance Companies in 2026 by CNBC, a Top 2025 Startup in Newsweek, in Investopedia's Best Landlord Insurance Companies, and we won Austin Business Journal's Best Places to Work in 2025.

We're excited to meet you!