Lifecycle Marketing Manager

Role: Lifecycle Marketing Manager

Company: Pangaea

Priority Location: Any

Working Hours: +/- 1 Hour US time. We are open to candidates working EST or PST +/- 1 hour. (Part Time/ 20 - 25 hours per week)
Type of contract: Independent Contractor

Type of job: Remote

Salary Range: $3,500 - $6,500 per month

COMPANY OVERVIEW 

Pangaea creates and grows digitally native brands on a global scale. Our two brands are Lumin and Meridian, both in the personal care space. Our goal is to create iconic, disruptive, and culture impacting brands that attract communities of brand lovers across borders. Since our launch in 2018, we’ve sold our products in 50 different countries and have grown to over 50 employees and contractors across several locations in the world!

ABOUT US

We are a group of individuals who strive to live out the four values in our behaviors, decisions and actions. We are equally passionate about growing a community for each of our brands as we are for building our internal community of Pangaeans. As Pangaeans, we can’t think of a better place to make a difference in our customers’ journeys of self-care and in our colleagues’ paths to success. We go out of our way to lift each other up, recognize the diverse talents that each person brings to our community and perpetuate a sense of belonging for all.

OUR VALUES

• Passion: We are mentally and emotionally connected and committed to our work. We are willing to put in the work today, knowing that this will position us for the most success tomorrow and beyond. We are invested in and passionate about Pangaea, its people and its mission.
• Innovation: We research, think critically and explore new possibilities and approaches to problems. We are intentionally curious and strive to obtain innovative recipes for success. By seeking new and creative ways to do things, we believe that we will be able to achieve our mission at unprecedented speed and scale.
• Push the Limits: Pangaea embraces a “yes we can” culture. We work towards our mission no matter how hard it gets or how long it takes. We are equally tenacious as we are relentless and we do what it takes to win as a team.
• Prioritization: Conscious prioritization is essential to our success. We tend to prioritize decision-making that may lead to sustainable business outcomes. We make calculated bets and focus on fewer, greater initiatives that will result in the greatest value for Pangaea, our customers and our teammates.

THE ROLE

We are searching for a Lifecycle Marketing Manager to lead the strategy and execution of Email and SMS. Reporting initially to the Sr. Director of Growth and Ecomm, but working closely with E-commerce, Growth, Customer Support, and Brand Marketing teams. This person will have the opportunity to generate and bring their ideas to life to ultimately drive growth and improve channel performance.

Role Summary

• Own Email and SMS retention strategy across Lumin & Meridian, driving brand performance and revenue.

Key Responsibilities

• Execute all Email (Klaviyo) & SMS (Attentive) brief, builds, QA, segmentation, deployments aligning with market specific data privacy and regulations.
• Partner cross-functionally to align lifecycle marketing with brand strategy.
• Run continuous A/B tests (creative, offers, timing, segmentation, LPs) and drive actionable insights
• Build and optimize audience segments to improve targeting and performance
• Monitor program health (deliverability, engagement, list growth) and optimize sign-up flows
• Set KPIs and reporting, making sure channel targets are met/exceeded
• Act as lifecycle SME, identifying new opportunities and best practices

Core Requirements

• 2-4+ years hands-on Email/SMS experience (DTC or agency)
• Strong Klaviyo + Attentive expertise
• Proven in lifecycle campaigns, segmentation, testing, and performance analysis
• Highly organized, able to manage multiple brands/priorities
• Strong communication + analytical skills
• Proficient in Sheets/Excel + Slides

Nice to Have

• Analytics tools (Amplitude, Sigma)
• Subscription business experience
• Some basic HTML knowledge
• CRM/data experience (flows, triggers, databases)
• PST timezone availability