Lifecycle Marketing Operations Specialist (Product Engagement)

Lifecycle Marketing Operations Specialist (Product Engagement)

Customer.io Operations · Product Engagement · Automation · Product/App Messaging · Audience Logic · Email Automation

About the Role

Our Vision for this Role

The Lifecycle Marketing Operations Specialist is the hands-on builder and operator of Customer.io journeys for the Pathways team focused on supporting product engagement through the right email, received at the right time.

This is not a newsletter role, a one-off campaign role, or primarily a content marketing role. We are looking for someone who has worked in an app, product, SaaS, membership, online learning, or digital ecosystem context where users move through different paths based on their role, behavior, stage, product usage, and engagement.

Each church leader, group leader, and individual apprentice may each need different communication based on what they are using, what they have done, and what next step makes sense for them. This role helps turn that complexity into reliable lifecycle journeys: how people enter, branch, pause, exit, or receive different messages based on their context.

Because this is a new and growing system, we are looking for someone who is both careful and practical. The right person can work inside ambiguity, ask good questions, identify gaps, document what is live, and improve journeys over time.

Specifics for What This Role Does

• Build and maintain lifecycle email flows in Customer.io across Church, Group, and Apprentice experiences
• Build, configure, and maintain Customer.io journeys across church leader, group leader, and apprentice experiences.
• Translate journey goals into functioning automations, including segments, triggers, delays, branches, entry and exit criteria, suppression rules, tags, and audience conditions.
• Shape lifecycle logic for multiple audiences and paths, especially where product interactions, timing needs, and communication overlap.
• Identify edge cases where someone could receive the wrong message, receive too many messages, miss an important message, or stay in a journey after it no longer applies.
• Work with product, data, and technical teammates when journey builds require new events, attributes, tags, or integration support.
• QA automations before launch, including timing, links, personalization, audience handling, branching logic, suppression rules, and message delivery.
• Monitor live journeys and performance data to identify errors, broken logic, audience overlap, or places where people are getting stuck.
• Create and execute lifecycle experimentation plans, including audience segmentation, subject line testing, send time testing, journey timing, and trigger logic improvements.
• Maintain clear documentation of active journeys, audience paths, triggers, exclusions, dependencies, known issues, and test learnings.
• Recommend practical improvements to Pathways journey structure, QA, documentation, experimentation, and implementation quality over time.

About You

You understand lifecycle communication in a digital ecosystem. You enjoy the logic underneath a thoughtful digital experience and can work with audience types, product interactions, behavioral triggers, message timing, suppression rules, and branching paths without losing sight of the person receiving the message.

You are more lifecycle-minded than campaign-minded. You are more builder than brainstormer. You like making complex flows clear, reliable, and effective.

You are curious about what works. You can look at performance signals, form a practical hypothesis, test part of a journey, and use what you learn to make the experience better.

Life with God is the priority in your life, and it shows. You are committed to your own formation, and have a heart for others in the Church to experience deeper life with Him.

Skills & Qualities We're Looking For

• A committed faith in Jesus and genuine resonance with Practicing the Way’s mission, theology, and voice.
• At least 2 years of hands-on experience in lifecycle marketing, lifecycle engagement, customer engagement, product messaging, CRM/lifecycle operations, or a similar role inside an app, digital product, SaaS, membership, online learning, or community platform.
• Experience building behavior-based journeys that adapt based on audience type, user actions, product usage, stage, timing, or engagement.
• Hands-on experience with tools like Customer.io, Braze, Iterable, Klaviyo, Vero, OneSignal, Intercom, or similar customer engagement platforms.
• Experience with journeys triggered by user behavior, product/app activity, audience attributes, lifecycle stage, or engagement patterns, not only list-based newsletters, one-off campaigns, or scheduled email sends.
• Ability to configure and troubleshoot segments, triggers, audience logic, delays, branching, tags, suppression rules, entry criteria, and exit criteria.
• Comfort working with data concepts such as user attributes, events, properties, tags, lists, behavioral conditions, and personalization fields.
• Strong QA instincts, attention to detail, and judgment around message timing, audience overlap, and user experience.
• Ability to document journeys clearly so teammates can understand what is live, how it works, what it depends on, and where improvements are needed.
• Strong written communication with teammates, including the ability to flag questions, explain tradeoffs, document decisions, and clarify what you need from others.
  

Details

Employment Type: Part-time, contract

Time Commitment: 15-25 hours per week

Location: Remote, flexible hours.

Compensation: $35-$43/hr

(Note: At Practicing the Way, we're always trying to balance generosity and fairness as we think about compensation. But as a nonprofit organization, we can't always offer the highest salaries, so we'd encourage you to consider that as you apply.)

About Our Hiring Process
We will be accepting applications for this role until August 12, 2026. 

Our hiring process begins with an in-depth application, where we ask role and cultural fit questions.

We select 10 or so applicants to complete a video interview or phone screen and close the application to new applicants. 

Then, we generally select 3-6 candidates for a job-related exercise to showcase ability.
We then conduct final live interviews, before making a final decision and offer. This can include up to three interviews, depending on the role. 

Applicants should be prepared to provide references and complete any requested assessments. Successful candidates must sign the organization’s statement of faith and clear background/reference checks prior to hire.