Manager, Events and Trade

SALARY:  St. Louis/Remote - TX: $82,400 - $97,850, bonus eligible

New York City: $99,200 - $117,800, bonus eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

BeatBox Beverages is seeking a highly organized, strategic, and creative Trade Show & Event Marketing Manager to lead and assist in the planning and execution of industry trade shows, conferences and BeatBox-led experiential events. This role owns end-to-end event execution — from booth-based B2B conferences, brand activations, and proprietary events. The ideal candidate thrives at the intersection of logistics and creativity, bringing bold, immersive BeatBox experiences to life while ensuring flawless execution, strong brand representation, and measurable ROI. You’ll report to the Director of Events and work cross-functionally with Sales, Trade Marketing, Field, Marketing, Creative, and Operations teams to ensure events support business objectives, drive sales, strengthen relationships, and build long-term brand loyalty.

JOB RESPONSIBILITIES: 

Event Strategy & Ownership

• Own key events across trade shows, industry conferences, roadshows, summits, and proprietary brand events.

• Lead full lifecycle event planning from concept through execution and post-event analysis.

• Align event strategies with sales goals, marketing priorities, and overall business objectives.

Trade Show & Industry Event Execution

• Manage BeatBox’s presence at key trade shows and B2B conferences.

• Oversee booth design, layout, activations, and attendee engagement strategies.

• Coordinate logistics including shipping, inventory, setup, teardown, and on-site management.

• Partner with Sales and Trade Marketing to drive lead generation, sampling strategies, and follow-up plans.

BeatBox-Led Experiential Events

• Work closely with the director on planning and executing BeatBox-hosted events and brand activations.

• Curate immersive, on-brand experiences that reflect BeatBox culture and energy.

• Ensure consistent brand storytelling and execution across all event types.

Creative & Brand Experience Development

• Collaborate with Creative and Marketing teams to develop event visuals, signage, merchandise, collateral, and environmental branding.

• Design engaging experiences that feel uniquely BeatBox while maintaining brand consistency.

• Elevate event environments from functional to memorable.

Vendor & Budget Management

• Source, negotiate, and manage vendors, production partners, venues, and service providers.

• Oversee contracts, timelines, and deliverables.

• Manage event budgets, ensuring cost-effective decisions while maintaining quality and impact.

Performance Tracking & Reporting

• Track and analyze event KPIs including attendance, product sales, leads generated, and engagement metrics.

• Deliver post-event recaps with ROI analysis and recommendations for optimization.

• Partner with Sales on pre-event outreach and post-event conversion strategies.

Cross-Functional Collaboration

• Work closely with Director of Events, VP of Trade Marketing, Sales, Field, Marketing, and Operations teams.

• Ensure timely coordination of product shipments, materials, and internal communications.

• Serve as on-site lead during event execution.

JOB QUALIFICATIONS: 

• Bachelor’s degree in Marketing, Event Management, Business, or related field (or equivalent experience).

• 5–10 years of experience in event and/or trade show management

• Strong project management skills with ability to manage multiple events simultaneously.

• Experience managing budgets, vendor negotiations, and contracts.

• Creative eye for experiential marketing and brand storytelling.

• Exceptional organization and attention to detail.

• Strong communication and relationship-building skills.

• Experience tracking event performance metrics and ROI.

• Willingness to travel frequently for event execution.

• Knowledge of alcohol beverage industry regulations and compliance for events.

• Experience executing both B2B trade shows and consumer-facing brand activations.

• Passion for the BeatBox brand and creating bold, unforgettable experiences.

• Prolonged periods of sitting and computer work.

• Ability to lift up to 25 pounds during event setup and breakdown.

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!