Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.
We are seeking a Marketing Manager to lead end-to-end campaign execution and creative delivery within a financial services environment. This individual will lead a team of marketing specialists responsible for translating strategy into industry-leading marketing solutions—while fostering a culture of teamwork, collaboration, creativity and high performance. The ideal candidate can blend big creative thinking with sharp execution, rally cross-functional teams and turn ideas into real, high-impact campaigns—even in complex, regulated spaces—
to support and expand consulting solutions.
Day in the Life
- Lead, coach, and develop a team of marketing specialists, helping them grow their technical, strategic, analytical, and creative capabilities to translate strategy into effective marketing solutions across multiple channels, including direct mail, email, mobile and web.
- Own the creative, execution and deployment of marketing strategies across business line with clearly defined standards to ensure optimal performance and quality
- Partner closely with marketing, technology and data teams to optimize tools, workflows, and integrations.
- Proven track record managing channel-specific programs that align offers, messaging, creative, and member experiences
- Leads, mentors, and develops teams in personalization and journey orchestration at scale, building capabilities across strategy, execution, and optimization across multiple channels (e.g., email, mobile, web)
- Strong understanding of audience segmentation, behavioral triggers, and dynamic content to deliver relevant, timely experiences
- Partner across teams to ensure paid engagements are aligned with client recommendations and defined growth strategies.
- Bring deep understanding of what makes creative perform across platforms and formats.
- Establishes and reinforces standards, playbooks, and processes to enable repeatable, high-quality personalization execution across teamsBuild structured testing frameworks for creative, audiences, offers, and funnels — and translate insights into clear recommendations for future creative, messaging, and campaign improvements.
- Previous experience in creative solutions role with high-level of experience partnering with designers, copywriters, and content teams to develop performance-driven creative at the velocity required.
- Demonstrate superior communication, collaboration and project management skills to successfully enhance or launch new solutions across the Consulting organization.
- Actively monitor industry and competitor offerings to continuously improve strategic marketing solutions and identify new opportunities to deploy within Velera ecosystem.
- Define and influence business plans to incorporate new strategies, offers and messages for consumer marketing initiatives to drive performance and meet company goals.
- Work closely with stakeholders and across organization to proactively define, create and implement solutions involving multi-market and hyper-personalized member communications.
- Develop, implement and document departmental processes, controls and procedures for marketing solutions.
- Act as a subject matter expert and key contributor to team and cross-functional departments
- Champion change leadership to enhance Velera’s consulting services and foster a culture of entrepreneurial innovation where consultants are driven to find new solutions that benefit our clients
Qualifications
- 10+ years in marketing experience working with in-house creative teams and end-to-end campaign execution and delivery.
- Seven (7) years of experience in a combination of payments, product, or operations in the banking industry and three (3) years in a senior level or supervisor role
- Five (5) years of experience in strategy, data, analytics, and marketing technology, preferably Adobe, Marketo, Salesforce Marketing Cloud or similar
- Bachelor’s Degree in Business, Marketing, Communications or equivalent combination of education and experience required
About Velera
At Velera, inclusion isn’t an initiative – it’s how we work. Guided by a people‑helping‑people philosophy, we cultivate a culture where every employee feels valued, respected and empowered to do their best work. We’re committed to building a diverse workforce and fostering meaningful connection across our teams. Through a remote‑first, flexible environment, we prioritize psychological safety, wellbeing and belonging so individuals and teams can collaborate to thrive. Together, we’re shaping a new era of secure, innovative solutions for the clients and communities we serve. Learn more about what it’s like to work at Velera.
Pay Equity
$117,000.00 - $152,100.00Actual Pay will be adjusted based on experience and other job-related factors permitted by law.
Great Work/Life Benefits!
Competitive wages
Medical with telemedicine
Dental and Vision
Basic and Optional Life Insurance
Paid Time Off (PTO)
Maternity, Parental, Family Care
Community Volunteer Time Off
12 Paid Holidays
Company Paid Disability Insurance
401k (with employer match)
Health Savings Accounts (HSA) with company provided contributions
Flexible Spending Accounts (FSA)
Supplemental Insurance
Mental Health and Well-being: Employee Assistance Program (EAP)
Tuition Reimbursement
Wellness program
Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions
Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.
Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.
Velera is an E-Verify Employer. Review the E-Verify Poster here. For information regarding your Right To Work, please click here.
This role is currently not eligible for sponsorship.
As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [email protected] for assistance.
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