Senior Performance Marketing Manager, Paid Media

As the Senior Performance Marketing Manager, you will join our Performance Paid Media team to drive performance metrics including leads and site traffic and also grow our brand by maximizing the reach of our ads. Our team manages one of the most visible and high-impact areas of marketing at Realtor.com, launching national performance campaigns that shape how millions experience our product and brand. We recently introduced a long-term partnership with Reba McEntire as our brand spokesperson, and we’re looking for a bold, analytical, and strategic leader to own and scale our $XXM+ performance Google Ads strategy including video and other growth marketing channels.

This high-visibility role reports to the VP of Paid Media and plays a key leadership role in how the business uses performance marketing and mass reach channels like Google Ads and YouTube. You’ll collaborate with agency and platform partners, leverage complex data sets, and drive testing to continuously improve outcomes. If you thrive at the intersection of creativity and analytics, this role offers a chance to shape our brand at scale.

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

What you’ll do:

• Drive growth by building, measuring, optimizing, and scaling paid media channels starting with Google Ads (SEM background a plus)
• Own and lead our $XXM+ Google Ads and YouTube performance investment to drive leads and revenue for the business.
• Own our performance marketing relationship with Google and drive deep support and integration with our dedicated Google partner team.
• Own our investment strategy in Google Ads and defend our ROAS and business impact to the CFO
• Lead our agency partners and internal stakeholders to drive innovation, performance, and efficiency across every touchpoint in our performance marketing funnel—from audience targeting to creative execution to real-time optimization.
• Design and lead rigorous testing programs to identify and scale best-in-class Google Ads and other strategies, challenging norms and unlocking new growth.
• Drive creative effectiveness with performance insights, partnering closely with creative and brand teams to develop high-performing, data-informed video ads.
• Deliver executive-level reporting with data-rich performance readouts, strategic recommendations, and clear business impact—regularly influencing senior leadership decisions.
• Translate data into action by owning analytics and measurement across Google Ads and 1st party reporting. Partner with data science to uncover insights that shape strategy and accelerate revenue growth.
• Be a thought leader helping to set the vision for advertising across our paid media channels.
• Be our Google Ads/YouTube platform expert and expand our strategy into other growth channels
• Operate with agility and precision in a fast-paced environment—balancing strategic leadership with hands-on execution and problem-solving.

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you’ll bring: 

• Experience driving revenue metrics with paid media. We’re looking for a performance marketing expert to uplevel our paid marketing efforts
• 10+ years of experience in performance marketing optimizing Google ads and adjacent products for performance metrics (leads, revenue)
• Expertise in Google Ads products. Experience in SEM preferred. Experience with YouTube performance marketing preferred. 
• Bachelor’s degree or equivalent experience
• Strong analytics experience using reporting tools and basic data manipulation
• Expert in A/B testing, incrementality, and lift studies—especially with Google tools such as conversion lift and VAE, etc.
• Advanced proficiency in Excel/Google sheets (Tableau preferred); fluent in building comprehensive dashboards, manipulating data, and telling stories through analytics.
• Proven ability to translate complex data into clear, compelling insights that influence non-technical stakeholders.
• Adept at navigating changes in digital media landscapes, including platform algorithm shifts and emerging trends.
• A strategic communicator and trusted partner to executive teams—confident in presenting at senior leadership reviews and cross-functional forums.
• A collaborative team player who can lead with both vision and execution. You know when to get into the weeds, when to delegate, and how to deliver results.

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location