Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
Roku’s Media Distribution team drives performance across the Roku ecosystem—on and off platform—by leveraging data-driven insights and backend infrastructure expertise. We demonstrate operational excellence by translating cross-functional narratives into clear, actionable strategies, and we maintain a continuous feedback loop that keeps budget stakeholders informed and empowered to shape future initiatives. The Media Distribution team sits within the Consumer Marketing Organization (CMO), which is responsible for driving the growth of Roku’s owned-and-operated services through strategic marketing campaigns that tell compelling stories about the Roku experience and its offerings. This is a fast-paced, collaborative environment where your work has a real impact on the Roku business.
About the role
As Performance Media Team Manager, you will lead a team of four Performance Media Managers responsible for developing and executing on-platform media strategies that drive streaming hours, subscriptions, and engagement. This role combines strategic leadership with hands-on expertise in performance marketing, ensuring operational excellence and fostering a high-performing team culture. This role sits under the Media Distribution team, who are responsible for optimizing both on- and off-platform marketing tactics. This role will mentor 3 to 4 direct reports, work across multiple teams, manage team capacity, and be comfortable with Roku data to deliver the best for the Consumer Marketing Organization.
What you'll be doing
- Team Leadership & Development
- Manage, mentor, and develop a team of four Performance Media Managers.
- Set clear goals, provide regular feedback, and create growth opportunities for team members.
- Foster a collaborative, inclusive, and high-performance culture aligned with Roku’s values.
- Strategic Oversight
- Oversee the development and execution of comprehensive media strategies across Roku’s owned and operated media channels.
- Ensure campaigns are optimized for KPIs such as streaming hours, subscriptions, and engagement.
- Translate business objectives into actionable plans for the team.
- Cross-Functional Collaboration
- Partner with marketing, creative, product, ad operations, and analytics teams to implement best practices.
- Serve as the primary point of contact for senior leadership on media performance and team progress.
- Performance Analysis & Reporting
- Guide the team in leveraging analytics tools (Tableau, Looker, Google Analytics) to extract insights and optimize campaigns.
- Present performance updates and strategic recommendations to stakeholders and senior leadership.
- Operational Excellence
- Ensure accurate campaign tracking and reporting.
- Maintain compliance with marketing and advertising ethics, including privacy laws and evolving industry standards.
We're excited if you have
- In-depth understanding of the Streaming TV landscape
- Proven experience managing and developing high-performing performance, marketing, or data teams.
- Strong background in performance marketing and media planning, ideally in streaming or entertainment.
- Ability to synthesize data into actionable insights and communicate effectively with technical and non-technical stakeholders.
- Excellent leadership, strategic thinking, and interpersonal communication skills.
- Familiarity with analytics platforms such as Tableau, Looker, and Google Analytics.
- Comfort working in a fast-paced, dynamic environment with tight timelines.
- Experience in making data-driven marketing decisions to improve and optimize campaigns
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
Top Skills
Similar Jobs
What you need to know about the Austin Tech Scene
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
