GTM Operations Analyst

Over 8,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

We are looking for a highly motivated Senior GTM Operations Analyst who is excited to help us scale our systems and grow with our business! This person will be pivotal in driving the strategy, management, and continuous optimization of our revenue systems. The role will focus on ensuring our technology stack efficiently supports and scales our revenue processes, including CRM administration, integrations, data integrity, and systems innovation. The ideal candidate will possess strong systems expertise, strategic thinking, and the ability to collaborate cross-functionally with senior stakeholders in sales, marketing, customer success, and IT.

• Own the strategic planning, implementation, and management of key revenue systems, particularly Salesforce, ensuring alignment with overall business objectives.
• Design, document, and optimize critical revenue processes within systems, ensuring operational excellence and scalability.
• Manage complex cross-functional projects involving Sales, Marketing, Customer Success, and IT teams, delivering impactful solutions with clear communication and meticulous project management.
• Proactively identify and implement system improvements, automation opportunities, and innovative solutions that enhance productivity and effectiveness.
• Act as the key liaison between GTM Operations and IT, ensuring system integrations and workflows meet evolving business needs.
• Conduct regular system audits, analyze data quality, and ensure compliance with defined processes and standards.
• Develop and maintain comprehensive system documentation, standard operating procedures (SOPs), and training materials to support revenue teams.
• Provide strategic input and collaborate closely with RevOps and business leadership to align systems initiatives with broader revenue objectives.

• Requires 5+ years of experience in Revenue Operations, Revenue Systems, Sales Operations, or similar system-focused roles (Ideally at a B2B SaaS company)
• Deep expertise in Salesforce administration, including Lightning UX, automation flows, reporting, and integrations.
• Extensive understanding of GTM processes including lead management, sales funnel optimization, and territory planning.
• Proven track record managing complex CRM implementations, integrations, and cross-functional projects.
• Strong analytical capabilities, with a strategic mindset able to translate business needs into actionable system improvements.
• Hands-on experience with additional revenue tools such as marketing automation platforms, Salesloft, LinkedSquares, RevenueHero, Gong, or similar.
• Proactive, ownership-oriented, and highly organized with excellent problem-solving skills and attention to detail.
• Experienced in change management, system training, and enablement practices.
• Ability to effectively prioritize, manage deadlines, and adapt quickly within a fast-paced environment.
• Results-oriented, able to align complex systems objectives with clear, actionable strategies.
• Available for collaborative work within US EST/CST time zones for at least 4 hours per day.

• Highly self-motivated with a passion for software, automation, integration, and continuous learning.
• A team-oriented mindset with the ability to work effectively under minimal supervision.
• Excellent collaboration and stakeholder management skills, comfortable influencing and partnering across all levels of an organization.
• Proficiency with project management and documentation tools such as Notion, Linear, and process mapping tools like Figma.

We believe in transparency. Starting salary for this role is $110,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

See full benefits here →

No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.

• 30-minute Zoom Call with Recruiter
• 45-minute Zoom Call with Hiring Manager
• 45-minute Zoom Calls with A few Leadership Team Members
• 45-minute HW Review Call with Team

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact [email protected].

Check out our careers page for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now.