Manager, Search Engine Marketing (SEO, SEM, AEO/GEO)

Description

We are looking for a Search Manager to lead and scale our SEO and SEM programs while evolving our strategy across AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). This role will own day-to-day search execution, manage a team of SEO and SEM managers and specialists, and ensure strong performance, organization, and operational efficiency across all search initiatives.

You will be responsible for driving organic and paid search growth, improving conversion performance across the funnel, establishing scalable processes, and delivering clear, actionable reporting that supports strategic decision-making. This role partners closely with web, content, analytics, and product teams to ensure search efforts are aligned with business priorities and executed at a high standard.

To succeed in this role, you are highly organized, data-driven, strong in people leadership, and comfortable owning both strategy and execution in a fast-moving environment.

You will oversee search performance for Apryse, iTextPDF, Scanbot, and related product brands.

Responsibilities

Leadership & Ownership

• Manage and mentor SEO and SEM managers and specialists, ensuring strong execution, accountability, and development
• Own day-to-day search performance across organic, paid, and emerging search surfaces
• Build and refine team processes to improve efficiency, consistency, and delivery quality
• Set priorities, workflows, and performance standards across search initiatives
• Act as the primary owner for search reporting and performance communication to leadership

Organic Search (SEO & AEO/GEO)

• Lead SEO strategy across technical SEO, content optimization, on-page, and off-page initiatives
• Support AEO and GEO strategy, optimizing content and structure for AI-driven search, LLMs, and answer engines
• Conduct keyword research, competitive analysis, and opportunity mapping across the funnel
• Monitor keyword rankings, organic traffic, and conversion performance, and lead optimization efforts
• Partner with content, web, and product teams to define SEO requirements for new pages, features, and initiatives
• Identify and resolve technical SEO issues that impact crawlability, indexing, performance, and rankings
• Ensure SEO best practices are embedded into site updates, launches, and migrations

Paid Search (SEM)

• Own paid search strategy and execution across Google Ads, Microsoft Ads, and emerging platforms
• Plan, launch, and optimize campaigns for new products, features, and use cases
• Manage budgets, pacing, and performance to meet CPA, ROAS, revenue, and growth targets
• Conduct ongoing testing across keywords, audiences, ad formats, landing pages, and bidding strategies
• Analyze campaign performance and deliver clear optimization recommendations
• Ensure paid search efforts align with broader growth and lifecycle marketing goals

Reporting, Analytics & Performance Management

• Own search performance reporting across SEO, SEM, and AEO/GEO
• Build and maintain dashboards and reporting that surface insights, trends, and opportunities
• Translate performance data into actionable recommendations for leadership and stakeholders
• Partner with analytics and data teams to improve attribution, tracking, and measurement quality
• Use performance insights to guide roadmap planning, experimentation, and prioritization

Collaboration & Strategy

• Work cross-functionally with web, engineering, content, product, and marketing teams
• Provide search strategy input into GTM planning, product launches, and growth initiatives
• Stay on top of search, AI, and platform trends and bring forward new opportunities
• Help shape long-term search and growth strategy as part of the broader marketing roadmap

Requirements

• 6+ years of experience in SEO, SEM, or digital marketing, with demonstrated ownership of search programs
• 2+ years managing or mentoring team members, with experience improving execution and processes
• Strong hands-on experience with SEO, technical SEO, and content-driven growth
• Strong paid search experience managing performance-driven campaigns and budgets
• Experience with AEO/GEO, AI search, or LLM-driven discovery(or strong interest and fast learner)
• Proficiency in tools such as Google Search Console, Google Analytics, Google Tag Manager, Ahrefs, and Matomo.
• Experience with Google Ads, Microsoft Ads, campaign optimization, and bidding strategies
• Strong reporting and analytics skills (Looker Studio, Power BI, Sheets/Excel, or similar)
• Proven ability to turn data into insights, recommendations, and clear communication
• Highly organized, process-driven, and comfortable owning execution at scale
• Strong cross-functional communication and stakeholder management skills
• Comfortable working in a fast-paced, evolving environment

Nice to Have

• Experience working with SaaS, developer-focused products, or technical audiences
• Experience partnering with engineering or product teams on SEO or growth initiatives
• Familiarity with experimentation frameworks, CRO, or lifecycle marketing
• Experience with AthenaHQ or similar LLM monitoring platforms

Benefits:

• Competitive salary commensurate with experience and qualifications. 
• A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
• 401K savings program with company match.
• Generous paid time off (PTO) is offered to support the ability to rest and recharge
• A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
• Highly autonomous and entrepreneurial environment.
• Annual recurring WFH allowance for you to purchase items you need for your home office.
• Ongoing support for learning development so you can master your craft.
• Work with the hardware you're most comfortable with (Windows or Mac).
• Diverse and inclusive workplace where we all learn from each other.

Company Description

As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.

Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.

Ready to join our team?

If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed.

We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.