The Marketing Analyst analyzes marketing, customer, campaign, audience, attribution, funnel, and operational data to improve campaign performance and return on ad spend. Responsibilities include monitoring paid social and display campaigns, evaluating creative effectiveness, developing tracking implementations, producing automated reports, and communicating actionable insights to marketing, product, sales, customer experience, lifecycle, and creative teams.
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The Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing and business data to support strategic decision-making and optimize campaign performance. This role provides actionable insights into customer behavior, lead generation, and return on marketing investments, helping drive data-informed growth across Groundworks’ brands and markets.
Duties and Responsibilities
- Proactively monitor Paid Social and Display campaigns to identify red flags, positive/negative trends, areas of opportunities, benchmarks, etc.
- Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, Lifecycle, Customer Experience, and Creative teams.
- Perform in-depth analysis around audiences, attribution, and creatives to drive recommendations that drive ROAS.
- Communicate the effectiveness of new creatives, campaign launches, and optimizations by leveraging internal and external data sources.
- Analyze historical and operational metrics and iterate processes to drive top and bottom-line financial results.
- Develop data layer and pixel implementation for development teams to implement.
- Collaborate with internal data teams by managing the production of reporting, analysis, and report automation.
- It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
- Perform other duties as necessary or assigned.
Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
- 3+ years of experience in marketing analytics, business intelligence, or related role.
- Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio).
- Experience working with marketing platforms and CRMs (HubSpot, Salesforce, Google Analytics, etc.).
- Ability to interpret data and communicate insights in a clear and actionable way.
- Strong attention to detail and commitment to data accuracy.
- Excellent collaboration, presentation, and communication skills.
- Experience in a multi-location, service-based organization preferred.
Working Conditions
- Full-time position based at Groundworks’ corporate office in Irving, TX.
- This role has a salary of $65,000- $85,000. Salary is based on experience.
- Collaborative and dynamic environment working closely with marketing, product, and sales teams.
- Regular business hours with occasional extended hours to support project deadlines or critical initiatives.
- Opportunities for professional development in analytics and marketing technologies.
What We Provide
- Competitive Pay
- Employee Company Ownership Opportunities
- Industry Leading Training Programs
- Leadership Development and Career Growth Tracks
- Comprehensive and Affordable Benefits Package
- Top Workplace with Award Winning Culture
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