The Marketing Analyst will track, measure, and manage marketing campaigns, analyze data, forecast trends, and perform competitor analysis.
Title: Marketing Analyst
Classification: Exempt
Manager: Director of Marketing Communications
Duties:
The Marketing Analyst (“Analyst”) is an integral member of Axiom’s Marketing Department (“Marketing”). The Analyst will play a key role in tracking, measuring and managing marketing campaigns and identifying areas to improve effectiveness. The Analyst will be accountable for data management, reporting, pipeline/revenue analytics, forecasting and trend analysis. Additionally, the Analyst will have other duties and responsibilities as determined from time to time by the Director of Marketing Communications.
Essential Functions:
The essential functions of the Analyst are to:
Qualifications:
The successful candidate should have a combination of demonstrated experience and education that is equivalent to 2 years with a focus on B2B marketing analytics, performance reporting, revenue operations or related fields.
Preferred Experience: campaign performance analysis, funnel and attribution modeling, dashboard creation, and executive-level reporting.
Required Experience: marketing automation platforms (e.g., Pardot or similar), CRM systems (e.g., Salesforce), and data visualization tools (e.g., Power BI, or Excel-based models). Ability to support go-to-market teams, analyzing pipeline influence, and partnering with marketing and sales leadership to inform strategy is essential.
Physical Requirements:
Additional Information:
Must be willing to travel up to 10%.
Classification: Exempt
Manager: Director of Marketing Communications
Duties:
The Marketing Analyst (“Analyst”) is an integral member of Axiom’s Marketing Department (“Marketing”). The Analyst will play a key role in tracking, measuring and managing marketing campaigns and identifying areas to improve effectiveness. The Analyst will be accountable for data management, reporting, pipeline/revenue analytics, forecasting and trend analysis. Additionally, the Analyst will have other duties and responsibilities as determined from time to time by the Director of Marketing Communications.
Essential Functions:
The essential functions of the Analyst are to:
- Identifies trends and patterns in market research data to make informed and intelligent planning decisions.
- Establishes research methodology and designs format for data gathering.
- Formulate strategies and present to stakeholders.
- Examines and analyzes statistical data to forecast future marketing trends.
- Competitor analysis.
Qualifications:
The successful candidate should have a combination of demonstrated experience and education that is equivalent to 2 years with a focus on B2B marketing analytics, performance reporting, revenue operations or related fields.
Preferred Experience: campaign performance analysis, funnel and attribution modeling, dashboard creation, and executive-level reporting.
Required Experience: marketing automation platforms (e.g., Pardot or similar), CRM systems (e.g., Salesforce), and data visualization tools (e.g., Power BI, or Excel-based models). Ability to support go-to-market teams, analyzing pipeline influence, and partnering with marketing and sales leadership to inform strategy is essential.
Physical Requirements:
- Regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach,
- Specific vision abilities required by this job include close vision requirements due to computer work,
- Light to moderate lifting is required,
- Ability to uphold the stress of traveling,
- Regular, predictable attendance is required.
Additional Information:
Must be willing to travel up to 10%.
Top Skills
Crm Systems
Data Visualization Tools
Marketing Automation Platforms
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