B2B Marketing Automation Content Manager (Remote)

Join Us!
Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey -- relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Employees within a 90-minute radius of our Oak Brook, IL headquarters are required to adhere to the company in-office work guidelines of 4 days per month minimum from 10 am to 2 pm (1 of the 4 days must be a Monday or Friday).
This requirement does not apply to support specialist positions.
Don't meet every single requirement? Here at Inspira Financial, we believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Inspira Financial is the place for you! We look forward to receiving your application! Check out this Inspira Financial video to learn more about our company!
Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners -- helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com .
We have been recognized for our remarkable growth on lists such as Crain's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2025 Best Places to Work and Gallagher's 2022 Best-In-Class Employer awards.
Job Summary & Responsibilities
The Marketing Automation Manager will own the content strategy and optimization of Inspira Financials' marketing automation and sales engagement programs. This role is critical in driving scalable demand nurturing and customer lifecycle campaigns with a primary emphasis on email outreach and sales engagement via our current systems Marketing Cloud and Outreach.io or other similar systems as refine and evolve our marketing technology stack.
This role will serve as the internal expert on both marketing automation platforms and the content that populate them (e.g., Salesforce Marketing, HubSpot) and sales engagement tools (Outreach.io predominantly but also Gong and Salesloft), partnering closely with Marketing, Sales, Business Development, and Revenue Operations to ensure aligned, data-driven engagement throughout the funnel.
This role will also need to have the ability to build templated designs including the ability to create and manage content. Marketing Automation Content Manager will work closely with the marketing, sales and account management teams on email best practices, oversee sequence strategy and execution, and establish automated workflows based on user and prospect behavior.

• Design, build, and optimize multi-touch sequences (workflows) that align with marketing campaigns, ABM programs, and sales motions, producing and optimizing the content development and production required for email outreach programs.
• Partner with sales, business development, segment leaders and content teams to ensure seamless lead handoff and alignment on lead quality, scoring, and funnel metrics.
• Monitor and optimize performance metrics (open rates, reply to rates, conversion rates, deliverability) and provide actionable insights.
• Partner within marketing and data teams to ensure seamless CRM integration and data sync between Outreach, Salesforce, and data platforms.
• Act as an internal subject-matter expert for Outreach, supporting onboarding, troubleshooting, and champion ongoing adoption.
• Maintain data hygiene and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
• Support ABM (Account-Based Marketing) initiatives with targeted automation strategies.

Typical schedule for this position is 8 a.m. CT to 5 p.m. CT.
Preferred Qualifications
Qualifications:

• 5+ years of experience in B2B marketing automation, preferably in financial or healthcare services
• Proficiency in marketing automation platforms specifically Outreach.io as well as (Salesforce MC, HubSpot) and CRM systems (e.g., Salesforce)
• Strong understanding of lead lifecycles, funnel metrics, and campaign attribution
• Experience with email best practices, A/B testing, personalization, and dynamic content
• Analytical mindset with the ability to interpret data and optimize performance
• Excellent project management and communication skills
• Familiarity with compliance and data privacy best practices

Preferred Skills:

• Experience with integrating marketing automation tools with other platforms (e.g., webinar tools, analytics, CMS)
• Knowledge of HTML/CSS for email template customization
• Certification in marketing automation platforms is a plus

Education & Experience:

• 5+ years of experience in Marketing
• Bachelor's degree in marketing, Communications, Business, or related field is preferred

Skills & Abilities:

• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing go-to-market content strategy
• Data-driven decision-making and ability to connect business results to marketing
• Lead generation, acquisition marketing, and ABM experience required
• Sales enablement experience
• Curiosity is key and a strong drive to understand the business and industry
• Strong leadership and communication skills
• Creativity and innovation
• Client-centric focus and ability to identify and meet internal and external client needs
• Experience working cross-functionally to ensure marketing programs are aligned with company objectives
• Proficiency in marketing automation tools and CRM software as well as Microsoft Office

Other Requirements:

• Occasional travel (10% - 20%)
• Prolonged periods of sitting at a desk and working on a computer

Compensation & Benefits
$106,000- $130,000 per year