Marketing Automation Specialist

Context & Impact
Lansweeper is scaling rapidly, and our global marketing engine requires a detail-driven Marketing Automation Specialist to power campaign execution and data accuracy across systems. As our hands-on expert in Marketing Cloud Account Engagement (Pardot) and Salesforce CRM , you'll ensure flawless campaign builds, accurate lead routing, and strong marketing attribution - directly impacting pipeline generation and revenue growth.
In your first year, you will focus on:• Delivering high-quality campaign execution across Pardot and Salesforce • Strengthening lead routing, attribution accuracy, and nurture automation • Enabling the marketing team to generate qualified pipeline through scalable automation
Challenge
The main challenges you'll face are:• Maintaining cross-platform data integrity between Salesforce, Marketing Cloud Account Engagement (Pardot), and reporting dashboards• Managing multiple campaign builds and Jira tickets while meeting SLAs• Continuously improving workflows, QA processes, and automation scalability
Key Responsibilities• Build, QA, and launch email campaigns, landing pages, and nurture programs in Marketing Cloud Account Engagement (Pardot) • Manage event lead imports, routing, and campaign association in Salesforce, ensuring proper deduplication and attribution• Maintain campaign data hygiene including UTM governance, tracking validation, and recurring audits• Partner with Campaign Managers to execute B2B marketing campaigns on time and within SLA• Troubleshoot Salesforce-Pardot sync errors and data discrepancies• Maintain documentation: naming conventions, SOPs, QA checklists, and process improvements• Report on campaign performance and identify automation optimization opportunities• Leverage Salesforce Einstein and AI features (send-time optimization, generative AI, engagement scoring) to enhance personalization and performance
Key Requirements
Hard skills • 2+ years of experience in B2B marketing automation, campaign operations, or marketing operations • Hands-on expertise in Marketing Cloud Account Engagement (Pardot) • Strong working knowledge of Salesforce CRM (Leads, Campaigns, Reporting)• Experience with lead attribution, UTM tracking, list segmentation, and data management • Familiarity with Jira, Google Analytics, basic HTML/CSS for email QA, and AI productivity tools
Soft skills • Strong organizational skills with a meticulous QA mindset • Clear communicator able to collaborate with global marketing stakeholders (US & Europe)• Proactive, solution-oriented, and focused on continuous improvement
Our Offer • Competitive salary according to industry benchmarks• Career growth & learning opportunities• Hybrid working environment• Company events and perks
Company Info
Lansweeper is the AI Cyber Asset Intelligence platform that provides the trusted, continuously validated asset intelligence IT and Security teams rely on to coordinate decisions, scale automation, and reduce risk across the cyber estate.
Modern IT and Security teams are being asked to move faster, automate more, and prove control - all at the same time. Yet too many critical decisions and workflows are still grounded in fragmented or static asset data. Without a shared, continuously validated foundation, teams cannot confidently coordinate, automate, or reduce risk at scale. Lansweeper solves this by turning raw asset data into a living source of truth that both teams can safely act on.
We help organizations:• See - Complete, continuously validated visibility across IT, OT, cloud, IoT, and hybrid environments• Know - Enriched asset context with lifecycle, risk, and collective intelligence so teams understand what matters and why• Act - A continuously accurate, shared foundation that empowers teams to coordinate remediation, drive automation, and enforce policy - safely and at scale
From universal asset discovery to AI-powered intelligence, Lansweeper gives IT and Security the shared foundation they need to operate - and act - with confidence in an increasingly complex world.
Our culture is built on four values:• One Team - united across boundaries• We Care - customers and people at the centre• We Grow - learning, sharing, improving• We Deliver - focusing on what truly matters
Team Info
You'll join the Global Marketing Team , working closely with Campaign Managers, Demand Generation, and Marketing Operations stakeholders.
Team size: Global team distributed across the US and Europe.
Call to Action
Ready to join us? Click Apply now or share this role with someone in your network.
For US-only Applicants: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws