The Marketing Communications Manager will lead strategic marketing initiatives, enhance brand recognition, collaborate across teams, and utilize digital tools to drive engagement and talent attraction.
We’re seeking a talented Marketing Communications Manager to join the Cummins Communications team in a fully remote role.
In this role, you will make an impact in the following ways:
- Values Differences: You’ll foster an inclusive environment that embraces diverse perspectives and cultures, strengthening collaboration and elevating the quality of ideas and outcomes.
- Brand Management: You’ll enhance brand recognition and consistency by applying strong brand standards, shaping stakeholder perceptions, and protecting the company’s reputation.
- Digital Media Savvy: You’ll leverage modern digital tools—email automation, social platforms, content systems—to influence target audiences and drive meaningful engagement.
- Attracts Top Talent: You’ll help bring in high caliber talent by identifying, engaging, and selecting individuals who support both current needs and long term organizational growth.
- Business Insight: You’ll apply deep understanding of market dynamics and business priorities to guide decisions that advance organizational goals and strengthen competitive positioning.
- Cultivates Innovation: You’ll introduce fresh ideas and creative approaches that open new pathways for success and keep the organization ahead of the curve.
- Develops Talent: You’ll invest in people’s growth, aligning their development with organizational needs and helping them reach their full potential.
- Strategic Mindset: You’ll anticipate future opportunities, translate insights into forward thinking strategies, and ensure resources are deployed effectively to achieve long term success.
To be successful in this role you will need the following:
- Strategic Marketing Leadership: Ability to develop and execute a comprehensive dealer communications and allied product promotion strategy across the US and Canada, driving alignment with business objectives and measurable commercial impact. Lead end-to-end marketing initiatives—from prelaunch configuration to postlaunch coordination, to ensure flawless delivery and continuous improvement.
- Cross Functional Partnership: Skill in collaborating with NA OnHighway leadership, regional Sales teams, Product BU marcom partners, digital marketing, and operations teams to ensure cohesive execution, smooth Salesforce Marketing Cloud integration, and unified messaging.
- Financial & Analytical Acumen: Strength in serving as the Finance Champion for the DBU MarCom team while using data driven insights to support revenue growth, margin improvement, and informed decision making.
- Operational & Project Excellence: Capability to manage and optimized processes related to the CSSNA Tradeshow Portal strategy
Education, Licenses, Certifications:
College, university, or equivalent degree in marketing or a related subject required.
Experience:
- Product marketing experience preferred.
- Talent Management experience and experience managing distributed teams highly preferred.
- Digital marketing experience preferred.
- Global perspective and experience preferred.
- B2B experience preferred.
- Strong project management skills and the ability to meet deadlines.
- Creative thinker with a strong attention to detail.
- Strong analytical skills and proficiency in using marketing analytics tools.
- Ability to work collaboratively in a team environment.
Qualifications
Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.
Top Skills
Content Systems
Email Automation
Marketing Analytics Tools
Salesforce Marketing Cloud
Social Platforms
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