Marketing Communications Specialist, Senior

Your Role 

The Pharmacy Market Experience team is responsible for the development, management and oversight of Blue Shield’s pharmacy-related member marketing and operational communications materials and digital experience. The Marketing Communications Specialist, Senior will report to the Senior Manager, Pharmacy Market Experience. In this role you will support implementation or management of integrated marketing and operational communications across all channels and lines of business. You will also support clinical and business objectives by developing digital content, communications and sales enablement or group materials promoting pharmacy benefits, products and services.  

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work 

In this role, you will: 

• Perform writer, communications specialist, and project manager responsibilities 

• Create communications through the eyes of the customer – developing holistic experiences and meaningful touchpoints

• Develop comprehensive communication plans that incorporate a full spectrum of tools and tactics (letters, email, web content, etc.) 

• Participate in cross-functional teams across multiple business units to align on priorities and develop or support comprehensive communications strategies  

• Collect and analyze data to measure and report success and continually optimize results (open rates, response rates, return mail, list health, etc.) 

• Develop, execute and manage pharmacy marketing and operational communications and complex communication projects across all LOBs and delivery channels, and coordinate/manage SME reviews and legal/compliance submissions as applicable

• Work closely with Rx Accounts & Sales and enterprise marketing to support development of sales enablement or group collateral materials needed for renewals or new group implementation

• Serve as a pharmacy communications and marketing SME to effectively align communications with corporate, brand and regulatory requirements, and manage team’s day-to-day operational communications and fulfilment of marketing communications or digital support requests

• Support strategic initiatives, enterprise marketing and communication transformation efforts and the digital member experience, including performing responsibilities related to vendor-delegated communication implementation for current, strategic or ad hoc projects

Your Knowledge and Experience 

• Requires a college education or equivalent experience

• Minimum 5 years of prior experience with developing marketing messages and communication campaigns required 

• Pharmacy or healthcare-related marketing and communications for commercial and government program LOB’s required

• Strong project management skills which reflect the ability to connect related information across different projects, envision and plan for end-to-end deliverables, independently drive work on complex and time-sensitive projects, and collaborate with multi-disciplinary teams, requiring minimal oversight and direction from management

• Continual learner mindset with robust sense of ownership, personal accountability, and responsibility (including using Scrum/Agile principles) for process and program improvement

• Excellent presentation, verbal, and writing skills with ability to understand and convey complex ideas to audiences with diverse backgrounds

• Requires practical knowledge in leading and managing the execution of processes, projects and tactics, including being able to effectively multi-task and prioritize work

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies. 

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience. 

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!  

Our Values: 

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short. 
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals. 

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail. 

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.